EXCLUSIVE: Super ($200 Million) Man or Else?

From Claude Brodesser-Akner's City of Industry blog

Will Hollywood blockbuster budgets continue to fly "up, up and away?" Not necessarily.

At least, not at Warner Bros. Pictures. After a $225 million "Pirates of the Caribbean" sailed into port, taking the wind out of "Superman Returns'" $205 million Spandex, Warner Bros. executives are said to be circumspect as to whether the Man of Steel will fly again.

Talent agency insiders with ties to the film tell TMZ that Warner Bros. Pictures president and COO Alan Horn has informed agents that a sequel hinges on whether grosses of "Superman Returns" can crest the $200 million mark domestically. What's more, the studio plans to shave millions - many millions - off any "Superman" sequel's budget. (Amusingly, in the current "Superman Returns," Lois Lane pleads with Lex Luthor, "But millions will die! " It turns out she was right on the money.)

As Variety's box office guru Ben Fritz noted last July 4th, "Superman Returns is off to a strong start, albeit not as fast as a speeding bullet. Warner Bros. superhero tent pole grossed a solid $52.5 million on its opening weekend and $74 million over the five-day Fourth of July frame. Since its Wednesday opening, the Bryan Singer-helmed franchise restart has taken in $106 million."



Talent agency insiders, speaking on the condition of anonymity, insist that Horn is so concerned about being burned financially by ionospheric "Superman" special effects costs that any sequel's budget would cost far less than Bryan Singer's quarter billion dollar baby: a meager $150 million. That's a whopping $35 million less than its predecessor was green lit at, and roughly $55 million less than "Superman Returns" alleged final negative cost. So much for a getting a raise.

However, no one could blame Horn for being cautious. Despite opening at No. 1 in all its territories, overseas, the Man of Steel is starting to look just a bit rusty. The just-ended World Cup meant that Warner Bros. took a pass on European and Latin American territories, and its second weekend in release overseas, "Superman Returns" dipped 55% to take in $9 million from 1,800 prints in 14 markets.

We're bracing to hear how director Bryan Singer will react to this newfound fiscal restraint.


Our guess: Not well.

Says one executive involved in the production and financing of "Superman Returns," "They can try and spin it as 'There are certain economies of scale that come from the making of the first one, blah blah blah. But the reality is, it's harder to play in a smaller sandbox and still push the envelope."

Calls place to Horn were not returned, and a studio spokeswoman declined to comment on the fiscal retrenchment.

Tags: Alan Horn, AlanHorn, Superman

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16. this is all unfortunate. This movie is a victim of the public hearing "disappointing" and thinking it referred to quality of the movie instead of box office. it has a much higher rating on rottentomatoes.com than pirates 2. it's just that pirates appeals to a broader demographic and has one of the best lead actors in hollywood. Supes is a good movie, perhaps one of the best summer ones in a long time but it may be too thoughtful for the summer crowd. perhaps an october opening would have been better. i think the problem also is that viewers don't understand that this is a "setup" sequel to explain later action/event in subsequent Supes movies which i hope we get to see.

Posted at 2:34PM on Jul 11th 2006 by Dee

17. At first I was really excited about POTC2 coming out this summer but now I'm obsessed with the Superman film. I just thought it was a great story with ab amazing cast and awesome special effects; if they don't make a sequel to this film it would be a real tragedy.

Posted at 2:38PM on Jul 11th 2006 by Bean

18. "...was a great story with AN amazing cast..."

Damn I hate it when I have typos!!!!

Posted at 2:46PM on Jul 11th 2006 by Bean

19. I liked Superman Returns. I didn't love it, but I thought it was a good summer film and definitely deserves a sequel, where they can improve upon it (i.e., recast Lois, trim the fat, have Superman actually fight a worth adversary, etc.). My real wish is that Bryan Singer had stuck it out with X-Men 3 because it looked like he was really working up to a classic story there, and instead he delivered only a "decent" but overstuffed Superman. What a shame. Sometimes, it's best to stick with the the horse that got you there.

Posted at 3:32PM on Jul 11th 2006 by Chris

20. Right now this film looks like it won't pass 185-190 million. But Warners keeps predicting it will do 200. Obviously because of the reason mentioned above in this article. Someone said they're gonna postpone the DVD release indefinitely and keep the film in IMAX theatres until the end of the year (and add cut scenes) to help squeeze it past 200 million. What's funny is, that's still a dissapointing number. They never would have spent over 200 with around 50 against it plus probably 75-100 in world wide marketing (not to mention Singer's pricey first-dollar gross profit participation) if they thought they would just make BATMAN BEGINS numbers. This was supposed to be a SPIDER-MAN like success. And really, based on the word-of-mouth and the fact that is has been perceived as a dissapointment, do they really expect mass audiences to line up and pay for a sequel?! Just put a pin in the cushion and have SUPERMAN and BATMAN be in a film together after Nolan's finished his series.

Posted at 3:57PM on Jul 11th 2006 by John

21. Sequels always suck, so maybe that's a good thing. No, I mean that seriously. Didn't the Matrix sequels ruin it? They did for me. This way, with no Superman sequels, Superman Returns can live on as the work of art it is unblemished by any crappy sequels.

Posted at 9:11PM on Jul 11th 2006 by batowich

22. As a long time Superman fan, I waited for 26 years for a great Superman film to come out and I am still waiting! Horrible acting, horrible casting and horrible story telling!

Posted at 11:01PM on Jul 11th 2006 by Rob Dussia

23. No action, no money. Terrible story, bad handling, big disappointment.

Posted at 2:09AM on Jul 12th 2006 by #1Supermanfan

24. First off... I enjoyed it cause I love Superman. I thought Brandon was incredible in the part! I have to agree that Lois could have been cast better. She wasn't strong enough in character. I thought the "kid" thing was interesting, but I thought they could do without it. I thought Supes could have had a little more emotion in his times of struggle... during the plane and the picking up of the island. He just kind of did it. I know he's Superman but a little sign of struggle lifting an island would have been nice. I loved the music. It was a great mix of old and new. I wish we could have seen Superman kick some butt on someone instaed of just him getting kicked. I hope they pull Lex away from being goofy. He's such a strong character and they make him kind of a joke.
I saw it at the IMAX and loved the 3D FX!

Overall I enjoyed it.

Posted at 9:58AM on Jul 12th 2006 by Jeff

25. I agree with alot of people... I didn't like the kid in the movie. It just bugged me. Superman is a comic book series dealing with action, fighting the bad guys and his utmost desire to be the heart throb of Lois Lane. The romantic angst is more appealing than the one night stand that ended up in childbirth.

Instead of making Superman into the latest episode of Montel... I say we stick to the comic book fantasy. Leave the domestic drama to the talk shows.

But that's me. ;)

Posted at 10:20AM on Jul 12th 2006 by caroline

26. Its sad to hear that a big franchise like Superman may come to a halt due to economical reasons. People have to keep in mind that Superman just returned, alot of people had to get to know him all over again. Not to mention that Bryan Singer aimed for fans that followed Superman 1 and 2, and alot of people who didnt like the Superman Return movie never watched those other 2 movies so their lost and cant appreciate the movie as much. Regardless they should let them do another Superman movie that steers away from the tradition Superman movies and spice it up for everyone. Last note, the 3D scenes were amazing!!

Posted at 11:00AM on Jul 12th 2006 by Superfan

27. There was nothing wrong with the actors in Superman Returns (except the actress portraying the character Kitty: she sucks.) The problem was with the screenwriting and the direction.

It was shocking and disappointing to see this lame story concocted by teams of writers. The direction stank, too. Where were the producers? Was everyone on crack?

Special effects were great and Routh was finely casted. Don't blame the actors - they had tripe to work with and a director working out his personal issues to deal with.

Posted at 11:09AM on Jul 12th 2006 by John Doe

28. I was really disappointed with this Superman movie. I honestly felt like I was watching daytime soaps. Superman was made of steel yes, but he almost seemed sissy in this movie. As far as Pirates goes, saw it, loved it, and what a way to end a movie!

Posted at 11:10AM on Jul 12th 2006 by Erin

29. I don't see any way Superman can make the 200 million domestically. It will be lucky to pass 150 before this weekend, and it has shown no legs at all. Pirates made more in 4 days than Superman did in basically 2 weeks. And even great box office movies drop huge %s week by week. Superman did 21 mil over last weekend, down close to 60% from opening weekend and honestly some of that box office might have been from people who couldn't get into Pirates. Superman will probably make about 10 million this weekend, so if it ever gets to the 200 million mark, it will just squeak by. That is why when someone from WB said that Superman will "fly past 200 million" recently, it just made me laugh.

Posted at 11:11AM on Jul 12th 2006 by Mark

30. The movie was ok in my opinion too btw, not great, but ok. But will all the time and money spent on this project, the script should have been much better. And I agree that they were never aiming at Batman Begins like numbers for this movie. They were thinking Spider-Man, Harry Potter-like numbers. Batman Begins was never supposed to be one of the event pictures of last summer. It did well because people liked and word of mouth was great. Word of mouth on Superman has been mixed at best, with almost everyone saying it was too long even if they liked it. That doesn't help draw in repeat viewers. Probably one of the reasons King Kong underperformed too.

Posted at 11:20AM on Jul 12th 2006 by Mark

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