EXCLUSIVE: Super ($200 Million) Man or Else?

From Claude Brodesser-Akner's City of Industry blog

Will Hollywood blockbuster budgets continue to fly "up, up and away?" Not necessarily.

At least, not at Warner Bros. Pictures. After a $225 million "Pirates of the Caribbean" sailed into port, taking the wind out of "Superman Returns'" $205 million Spandex, Warner Bros. executives are said to be circumspect as to whether the Man of Steel will fly again.

Talent agency insiders with ties to the film tell TMZ that Warner Bros. Pictures president and COO Alan Horn has informed agents that a sequel hinges on whether grosses of "Superman Returns" can crest the $200 million mark domestically. What's more, the studio plans to shave millions - many millions - off any "Superman" sequel's budget. (Amusingly, in the current "Superman Returns," Lois Lane pleads with Lex Luthor, "But millions will die! " It turns out she was right on the money.)

As Variety's box office guru Ben Fritz noted last July 4th, "Superman Returns is off to a strong start, albeit not as fast as a speeding bullet. Warner Bros. superhero tent pole grossed a solid $52.5 million on its opening weekend and $74 million over the five-day Fourth of July frame. Since its Wednesday opening, the Bryan Singer-helmed franchise restart has taken in $106 million."



Talent agency insiders, speaking on the condition of anonymity, insist that Horn is so concerned about being burned financially by ionospheric "Superman" special effects costs that any sequel's budget would cost far less than Bryan Singer's quarter billion dollar baby: a meager $150 million. That's a whopping $35 million less than its predecessor was green lit at, and roughly $55 million less than "Superman Returns" alleged final negative cost. So much for a getting a raise.

However, no one could blame Horn for being cautious. Despite opening at No. 1 in all its territories, overseas, the Man of Steel is starting to look just a bit rusty. The just-ended World Cup meant that Warner Bros. took a pass on European and Latin American territories, and its second weekend in release overseas, "Superman Returns" dipped 55% to take in $9 million from 1,800 prints in 14 markets.

We're bracing to hear how director Bryan Singer will react to this newfound fiscal restraint.


Our guess: Not well.

Says one executive involved in the production and financing of "Superman Returns," "They can try and spin it as 'There are certain economies of scale that come from the making of the first one, blah blah blah. But the reality is, it's harder to play in a smaller sandbox and still push the envelope."

Calls place to Horn were not returned, and a studio spokeswoman declined to comment on the fiscal retrenchment.

Tags: Alan Horn, AlanHorn, Superman

Relevant Posts

Reader Comments

(Page 6 of 9) Previous 15 Comments | 4 | 5 | 6 | 7 | 8 | Most Recent | Next 15 Comments

76. Suck it up people X-Men 3 and Superman 3 were both garbage what do you expect when Hollywwod gets a franchise in it's hands. Just another way to destroy a different media source like animation or comic books. Chance's are for those that are waiting for Transfomers by Michael Bay will end up being another Godzilla remake with terminators.
Spiderman rules anyway! Kudos to Sam for keeping it alive in his style and not give up on the franchise.
Some directors are just expensive artist who know how to destroy media like everybodies favorite Eeeewww Boll. Nuff said!

Posted at 6:17PM on Jul 12th 2006 by JRod

77. I was impressed by Superman Returns. What are people expecting to see?? It was an entertaining movie with a pretty good story and great special effects. The cast was great! Yes there is only one Christopher Reeve, but Brandon Routh did an excellent job picking up where Reeves left off. It's kind of like The next Bond actor. Everybody is going to have their favorites, but for the most part the newest Bond usually works. Enjoy it for what it is! A great summer blockbuster! Why is Netscape hating on this movie? All they do is talk about how great Pirates is and how bad Superman is..what's up with that??

Posted at 6:39PM on Jul 12th 2006 by Jon Collins

78. Yes the story could have been better in some areas and Lois was bad casting. But when I heard the music and the voice of Supermans father and then seeing Superman again after sooo long. I was hooked again just like I was when I was 5. Brandon R. does a great job! SUPERMAN IS BACK!!!!!!!!!!!!!!!!!!!!!!!
ON WITH THE SEQUEL.
R.I.P. CHRISTOPHER REEVE
WE MISS YOU.

Posted at 7:09PM on Jul 12th 2006 by Russell

79. I've decided not to go see Superman Returns at a theater for the following reasons, and the reasons have been growing as i've heard more and more negative things about the morvie. Things like...

1. The ugly brown and blue costume that still makes me cringe.

2. The omission of "The American Way" from the famous phrase.

3. Routh looks unmuscular and plastic with zero sense of humor.

4. Superman leaving without saying goodbye (seems contrived).

5. Loose Lois is a single mother. What does that teach kids?

6. Super baby uses lethal force and kills a bad guy.

7. The movie being joyless (see Roger Ebert's review).

8. Unoriginal story. Luthor is back again and still wants land (yawn).

9. Superman stalks Lois and spys on her through walls (creepy!).

10. The movie lacks action and is overly long. Many say it's boring.

With all that going against the film, i can see why the box office numbers have been disappointing. Superman is the greatest superhero next to Spider-Man and you can bet that it would've had even bigger box office numbers than Spider-Man if Bryan Singer had just stayed true to the classic elements that make up the mythos and not messed with an icon of American culture. Everyone knows about Superman, so to change the basic fundamentals is asking for bad word of mouth and lackluster box office results. Singer's revision of Superman is simply not an accurate portrayal of the classic character that's been a big part of American culture for over a half century. I think a good template to follow is the old Adventures of Superman tv series. Now, there was a great Superman! Superman has historically epitimized masculinity, wholesomeness, and yes, the "American Way" aka freedom! Not to mention good, clean FUN! JMHO

Posted at 7:22PM on Jul 12th 2006 by theflyingfrogunderdog

80. Anyone who knows the backstory behind Superman knows they were destined to bomb with this movie. The original story that has evolved in the comic was forgotten. This is why I refused to go see this perversion.

Posted at 7:32PM on Jul 12th 2006 by Nick

81. I have always been a superman fan when Christopher Reeves was in charge. When Smallville came out, I tried to enjoy it but it just wasn't the same with that new kid. To me superman and Reeves are almost one that it is hard to imagine one without the other. He portrayed superman at least five times or more, so I think it was that consistency which will make almost any new superman movie as appealing as it's predecessors.

Posted at 8:34PM on Jul 12th 2006 by Lay

82. p.s. I forgot one more thing that goes against Superman Returns. Bryan Singer's comparison of Superman to Jesus Christ through dialogue and imagery in the movie. Surprisingly, some Christians think that's a good thing, but i think to compare any man to Jesus Christ, is not only absurd, it's blasphemy. Singer tried to give us Passion of the Superman and who wants that?? Superman is all about escapism, not painful realism.

Posted at 9:02PM on Jul 12th 2006 by theflyingfrogunderdog

83. Just went to see S'man. I was underwhelmed! I would have left 30 minutes before the end, but I wanted to see more of Kevin Spacey. His Lex and the great music were the only bright spots. I think it's time for Superman to fly away.

Bill

Posted at 9:52PM on Jul 12th 2006 by Bill

84. I'm a fan of all the superman movies(even 3&4), Smallville, any of the cartoon series, and basically anything superman. Though I have'nt yet seen the new movie, with the mixed reviews and ticket prices anywhere from $4 to $10 I think I'll just wait for dvd. Also judging by some of the other comments it sounds like this movie was just kinda thrown together in a hurry because it took so long to find someone to film, direct, and produce it. I just think think fans around the world, young and old deserve better.

Posted at 10:34PM on Jul 12th 2006 by John

85. So many problems with this movie:
1) the pure stupidity of the plot - half of the USA is gone under the ocean - so who the fk has the money to buy land on this New Krypton where you fall and a shard of land that is spiky is lodged up your ass?
2) painting the character into a corner with home-alone kid
3) Lois being a bloody b#tch - she does care about Clark
4) Superman is NOT Batman. He does not mope around
5) Clark in Kansas - 2 sentences with his mom? That's it? This movie was about a crisis he is facing in his life and his role as he sees it with men. The only person on the planet who knows his dual lives - his Mom - and he does not talk to her in some detail? Some advice?
6) Lex is Joe Real Estate dealer AGAIN! Next time, he is going to make us all buy used cars and take over the world that way. If you won't buy my used car, I will drown all of you and I will be all alone with my 4 silent speech impedimented thugs and millions of cars... no.. billions of cars !!!
7) The arrogance of Harris and Dougherty (the screenwriters) for a cameo in the movie --- the 2 dorks in the museum when Lex is stealing the Kryptonite -- which btw, any geologist would have also identified - they dont' throw around rare rocks in a glass case in a museum exhibit for fun without investigating them.
8) I can go on .. and on.. and on...

The one positive: BRANDON ROUTH !!!
He is Superman. He is Clark. We need a good story - Brainiac / Darkseid / Mongul to come kick some Superman ass and have a REAL CONFLICT. Real danger where Earth could become Apokolips 2. Superman has to make tough choices. Really use his powers to the maximum ability. Not just saving people falling from buildings - although that is nice of him to do ... ; )
Make a movie for the fanboys - the people will come to see it. The fanboys understand the character and staying true to the character is what it takes for these movies to work.
Case in point: LOTR, Harry Potter

This is Darth Luthor signing off ... I have to use the Force to go build a continent now.

Posted at 10:58PM on Jul 12th 2006 by Darth Luthor

86. I have been and always shall be a Superman fan. This movie was doomed from the beginning. I heard people trashing everything from the suit colors being too dark, to Brandon Routh not being Christopher Reeves, to Pirates is the movie to see, to Superman is gay (did everyone not see news coverage on that) to... blah blah blah. Problems is people gave this movie a bad buzz before they saw it. I loved it. Yes there were things they could have done different. I loved Spacey and Routh, Bosworth should stay blonde. The action and special effects were incredible. All the news was Superman didn't do as well as Spidey2 or Xmen2 or 3... well guess what. They don't mention Spidey 1 or Xmen 1. The first movie is always tricky. You have to set the history. Most eveyone knows the history, but many have not read a single story about Superman. Next movie doesn't have to be as long and have a great combatant (Braniac, Metallo, Doomsday... you name it) So you haven't seen it, go, make your own judgement. And all the critics, lay off. Try making a movie about one of the best know iconic heroes in the world and make it appealing to die hard fans and those who know nothing about him. You can change the Xmen, Spidey's and Batman's outfit but don't touch Superman's or we won't see it. Sucks to be Singer.

Posted at 11:02PM on Jul 12th 2006 by aj

87. Superman is Good What? I Just don't know why Superman enemy
is too weak?(LEX)

Posted at 12:25AM on Jul 13th 2006 by Silentsdead

88. Anyone who thinks there won't be a Superman sequel is nuts and obviously failed Finance 101 in college...that is if you even made it that far in your education. There is too big of market for the Superman franchise in the US and around the World for it to end. There is no way in God's green Earth that investors are going to leave millions of $$ on the table because Warner Bros. is barely short on current gross earnings. Lets not forget the promotions, merchandising, DVD releases, spin off and the rest. There will be more of Superman to come in the future like it or not. I find it strange that Americans are more interested in a drunken painted up pirate than they are in a legendary character that stands for truth, justice and the American way.

I predict in the first sequel Lois will marry her boyfriend and Superman Jr. will have an Earthly father and a Kryptonian father just like Superman did. Superman Juniors two fathers will be a pivotal part of his development. In the second sequel Superman will start the Justice League, and in the third sequel Superman will be killed and his son will take his place. You can use your imagination to fill in the rest, but I am calling the story-line before it comes to pass.


You can knock the writers of Superman Returns if you desire; however, the development of the story in a new direction was genius. New is what keeps movie goers interested, and it's what keeps comic book stories great. The one rule w/ comic book movies is they must stick with basics of the comic book story-line, which was accomplished in Superman Returns. Lois and Superman did hook up in the fortress of solitude in Superman II, so it is intuitive and should be no surprise that there is a Kal El Jr. in Lois' baby crib. As far as the story being considered bad by a few, I say this: Even comic book movies have to be dumbed down for the masses. Warner Bros. spent a lot of money on special effects so they have to make sure to get a large amount of people in the theatre to recover the initial cost of making the film (you know, WACC, CIF, COF, EBIT and all that); therefore, in order to reach a large target market, the story must be simple enough for everyone to understand. Singer decided to commit to character development his first Superman movie so viewers are better able to identify with the characters as the plot builds to climax. Die hard fans would hog the joy of Superman's story for themselves if they could; they would be happy if Hollywood just converted graphic comic novels to movies… I admit it would be cool to have more rated R comic book movies, such as Blade I, II, and Trinity; but face it, if every comic book movie was adult rated kids wouldn’t be able enjoy them, and kids enjoying comics and comic book movies is what it is all about.

Anyway, if you love comics see the movie. Don't listen to anyone's opinion on the film without seeing it first. Go see Superman Returns and decide for yourself.
.

Posted at 3:18AM on Jul 13th 2006 by Athleticmachine

89. Finance is the exact point of why there probably won't be a sequel anytime soon. This movie has not drawn in much return business. And with a budget this big, no one wants to lose money or just break even. And since this movie has disappointed so much, any sequel will already have a strike against it in the public eye to start with. Plus, the overseas box office has been next to nothing overall, certainly as compared to other big hits. This is kind of ironic or just a bit of karma perhaps because of how they did deliberately leave out the "the American way" part of what he stands for, probably on purpose to try and ensure it would play better in foreign countries.

Posted at 10:53AM on Jul 13th 2006 by Mark

90. Posted at 3:18AM on Jul 13th 2006 by Athleticmachine:

...There is too big of market for the Superman franchise in the US and around the World for it to end. There is no way in God's green Earth that investors are going to leave millions of $$ on the table because Warner Bros. is barely short on current gross earnings....I find it strange that Americans are more interested in a drunken painted up pirate than they are in a legendary character that stands for truth, justice and the American way....

You can knock the writers of Superman Returns if you desire; however, the development of the story in a new direction was genius. New is what keeps movie goers interested....

A few points to make on your comments:

1) WB already DID abandon the franchise once.

2) The very writers you laud have already decided that Superman should no longer stand for "the American Way."

3) If "[n]ew is what keeps movie goers [sic] interested," it seems to me that, at least by voting with their wallets, the audience has shown the changes in Superman have pretty much invalidated that approach. Plus, newness certainly wasn't on Bryan Singer's mind when he made such a slavish homage to Richard Donner's films.

I have no desire to be argumentative, but please, don't go faulting other people's intelligence simply because they didn't like a movie that you may have enjoyed, such as with your "finance" comments. Comics movies do NOT have to be dumbed down for audiences to enjoy ("Ghost World" and "A History of Violence" come to mind), and, let's face it, by resorting to arguments which are inconsistent in their logic, you don't do yourself much good.

Posted at 11:10AM on Jul 13th 2006 by PatrickZJD

Previous 15 Comments | 4 | 5 | 6 | 7 | 8 | Most Recent | Next 15 Comments