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Snakes on a T-Shirt, or a Mug, or a Hat ...

8/3/2006 7:39 PM PDT BY TMZ STAFF


So you want to make your own "Snakes on a Plane" T-shirt or trucker hat? Well, as of this afternoon, you can -- legally -- and the film's studio just might make your design famous.

The slither-marketing of "Snakes on a Plane" on the Internet continues unabated: This afternoon, "SoaP" studio New Line Cinema and community-retailing pioneer CafePress.com tell TMZ that they're announcing a licensing deal that lets CafePress users customize t-shirts, mugs, trucker hats, and other merchandise with a "Snakes on a Plane" theme -- in whatever way they like.

Upending the traditional movie licensing deal, wherein a manufacturer or retailer or fast-food joint gets to use images and characters from a film to make action figures or baseball caps or kids' meals under strict regulations from the studio, today's deal between New Line and CafePress doesn't give the site's users any pre-made graphics or images to use in their creations.



In fact, it will rely on users' creativity to develop their own designs, and New Line will take some of those designs from the Internet and "take the next step with [them]," according to Maheesh Jain, VP of business development for CafePress, though it's unclear whether the chosen designs will be sold in stores or used as promotional products. Jain points out that even before today, there were 6,000 products available on CafePress tied to "Snakes on a Plane," which had made the site very much part of the intense, fan-controlled marketing maelstrom for the film.

With today's deal, New Line will be able to monitor the product on CafePress for anything that is overtly sexual (and inappropriate) or simply, as Jain says, "irrelevant." Jain says he's had other studios, with whom he didn't have such an arrangement, ask him to remove certain user-generated products that they found unsavory.

Does Jain not worry that users will brand CafePress a sell-out to the studio? "No, and I think the reason why is that it's a fairly open process," he says. "Our community's initial reaction is that it's really cool, and they see the value of the partnership."

"Snakes on a Plane," starring Samuel L. Jackson, makes its debut in theaters -- finally -- on August 18.
10 COMMENTS

No Avatar

1.

L    

I love that video!

2949 days ago
2.

pam's #8 fan    

Or if you want to be really unique, you can wear a t-shirt of an old, bald Iranian prime minister: http://www.mohammadmossadegh.com/shirts

2949 days ago
3.

JeremyPoteck    

Wow, I hadn't hear of 'Snakes On A Plane' until last month when Keith Olbermann did a lengthy segment on it on his MSNBC TV program, Countdown. I hadn't heard of the acronym S.O.A.P./SOAP (much different than Sandra Lee's SLop, which stands for: Sandra Lee's Ol' Puddincups, a nickname for her ample breasts that appear to have a life form of its own!!!!) until I read this week's Entertainment Weekly.

2949 days ago
4.

Whatever    

What is all this crap about snakes on planes? Watch the movie bomb.

2949 days ago
5.

Alex Rogers    

Garanteed Hit !

If this movie is as big as I think it will be than we can expect some very cool stuff.

Like Sequels !!!!

-Goats on Plane (Scary)
-Tom Cruise on A Plane (Scarier)
-Snakes in my Pants (Fantastic)

2949 days ago
6.

Ugh    

Are you serious? If people go and see this then I will lose all respect for humanity! This is such bulls***! I'm so sick of Hollywood and their HORRIBLE f***ing movies! Ugh!

2942 days ago
7.

?    

Why in the world would Mr. Jackson be part of this crap?

2941 days ago
8.

davezhang    

Hey, Really try them?

2938 days ago
9.

Alex Rogers    

This movie will surprise and make huge box office. HUGE. Trust Me

2938 days ago
10.

lily    

Hello,

I was wondering where can I buy TMZ t-shirt and caps? I will be in LA for a week. I hope you can help me.

Many thanks,
Lily

1180 days ago

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