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Jessica's Fendi Bag and (Good) Attitude

9/7/2006 12:41 PM PDT BY TMZ STAFF

Only Jessica Simpson can make "A Public Affair" out of a simple shopping trip. After four hours of shopping (yes, four hours) at the Fendi store in New York, Jessica was swarmed by fans waiting outside.

A visibly surprised Simpson took time to hug, kiss and take photos with a number of the thrilled fans -- many of whom asked her well-being after she bruised her vocal chords last week. "I'm still really bad" Jess told one of the women in the crowd.
Simpson also showed off her massive shopping bag and was sporting a fashionable jacket with red stripes she purchased from the upscale retailer.

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