Jessica Simpson's new dark auburn do had photogs doing a double take in Beverly Hills last night.
TMZ's cameraman didn't even recognize Simpson as she entered Mr. Chow, prompting the star to turn around and remind him who she was (so he wouldn't miss her on the way out, of course). Thanks for the heads-up!
As Simpson chowed down at Chow, the waiting paparazzi grew from one camera to a full-on wall of photogs, who all complimented her new look as she exited. Just before jumping into her car, Simpson looked directly into TMZ's camera and said, "I know I got you good!"