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Geico's Cavemen Learn ABCs of TV

3/2/2007 2:36 PM PST BY TMZ STAFF

CavemanThe low, flat, elongated skull; the broad, projecting nose; tell-tale signs you're talking to a network television executive, uh, displaced Neanderthal who's just gotten a TV pilot commitment from ABC.

Yes, we've all seen the genius insurance commercials: "So simple, even a caveman could use it."

Now these quirky spots, Variety reports, are being turned into an actual half-hour comedy project. Viz, " 'Cavemen' will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta."

While we've got no idea whether this modern stone age family will make it to air, let alone be a hit, there's definitely some good news for a Madison Avenue terrified about the extinction of TV ads: Commericials that are funny and original break through, even in the age of ad zapping TiVo and DVRs.

Last month, the New York Times covered a new Nielsen study that found, amazingly enough, "...even when people watch recorded shows later, many are not fast-forwarding through the ads. On average, Nielsen found, DVR owners watch 40 percent of commercials that they could skip over -- perhaps because they like ads, don't mind them or simply can't be bothered."

We're guessing it's the first reason: We all just want to be entertained. Since the dawn of TV time, simply jamming a product in front of our faces worked well enough; now, Madison Avenue is in tears that they now have to be super creative. Well, get over it, ad-men. It's not the Stone Age anymore.

Or, is it?


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love the cavemen, they speak very little ,but, the body language is great

2703 days ago


Because they're "smart"? What a great line. The humor in the cavemen ads is priceless. You can remember who the commercial is advertiing for. I actually stop what I'm doing just to watch it. A spin off show could be the next best thing to King of Queens.

2702 days ago


LOVE the Cavemen..."Sorry they couldn't have gotten that to us sooner!"
Also love the Geico -- I think --- commercial with Peter Graves. Who would have guessed he's a comedic genius?

2702 days ago

Leona L. Betz    

Not many ads do I like but, the cavemen are one of the best on t.v. To heck with the show just show the cavemen commircials.

2702 days ago

Eric Blair    

This show has been done before, when half-way through the season the TV show "It's About Time" (It's about Space, about two men in the strangest place) went from the astronauts landing in caveman times to coming to the present with two cavepeople.

2702 days ago
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