Eva Mendes: Calvin Klein's Latest Obsession

Although she's in rehab for a substance abuse problem, Calvin Klein has tapped Eva Mendes to be the face of its Fall 2008 perfume advertising campaign. It's the scent of a clean and sober woman!
Eva Mendes
In a press announcement released today -- but prepared prior to TMZ's story about Mendes checking into the Cirque Lodge -- the fashion house said Eva "embodies the sexy, provocative essence of the Calvin Klein brand and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances."

A rep for Calvin Klein issued the following statement to TMZ, "We support Eva during this difficult time and respect her decision to seek professional help."



Filed under: Nurse!

Reader Comments

(Page 2 of 3)Previous 15 Comments | 1 | 2 | 3 | Most Recent | Next 15 Comments

16. Mia #15.........." She deserves support ....." ARE YOU SOME KIND OF NUT ??? ........SHE DESERVES TO GO TO JAIL, SHE DESERVES TO LOSE HER JOB, SHE DESERVES WHAT EVERY LAW-BREAKING SCUMBAG CRIMINAL DESERVES !!!

Posted at 2:22PM on Feb 1st 2008 by jr

17. Don't buy CALVIN KLEIN or REVLON !!!...............Show these companies WE respect OURSELVES not their STARS !!!!

Posted at 2:24PM on Feb 1st 2008 by Mr. Accountable

18. Actually I dont support her or any other JUNKIE. They all know what they are doing..PARTING LIKE ROCK STARS. well I am so tierd of everyday reading about yet another damn JUNKIE. enough is enough. They are so fortunate to have the jobs they do, and all they do is USE N ABUSE N USE AGAIN.
She deserve the same treatment all junkies get on these bloggs GET !! Give her the BRITNEY TREATMENT.

Posted at 2:28PM on Feb 1st 2008 by Mirror, mirror on the wall

19. Hooked on getting high.. having no remorse.. so being ultra-sexy requires you lose your soul to addictions.

Posted at 2:31PM on Feb 1st 2008 by quitit

20. She is still hot, and will do fine in rehab.

Posted at 2:41PM on Feb 1st 2008 by Heaven1982

21. Having worked with Celebs, I can tell you that their PR's plan these sort of things. All you need is a good scandal and the offers come pouring in. Calvin Klein is just the first. By tonight her story will be splattered all over the web, TV, and since the whole thing is faked, it's easy for them to come out of rehab. All of this is to get more people using drugs, getting drunk, and your favorite star is making it in rehab. Some actually are junkies like Whitney & Bobby or Britney Spears. Even for kids, as much as their stars are posing half nude photos, the more little 10-17 year olds are doing it too. Take Miley Cyrus' underwear shots that hit the web this week...though it's funny TMZ never reported that. Real deal, as long as people give them attention, the more Hollywood passes off it's bad habits on you. Example use of swear words in shows and movies, nudity in pg films, and kids posing risky shots on the web. Yeah it's been done, but it's cause as much as people complain, nobody does anything about it, so my props to them.

Posted at 2:52PM on Feb 1st 2008 by Sam

22. Oh, great, with all that Calvin Klein money she can buy alot more of that blow she loves so much! Maybe not.

Posted at 2:53PM on Feb 1st 2008 by Herbert Hoover High School Alum

23. She is OLD

I wouldn't buy anything she plugs.


Calvin Klein is yo momma's taste.

OLD OLD OLD OLD OLD

Posted at 2:57PM on Feb 1st 2008 by free willy

24. I should have known because she looks dirty and scanky. Cochina!

Posted at 3:01PM on Feb 1st 2008 by Lysa

25. i would shove my beefsteak right in her fat cuban culo

Posted at 3:37PM on Feb 1st 2008 by jimmyd

26. Technically she is younger than J Lo, but she looks 15 plus years older, easy.
For being greasy and haggard.

Posted at 3:38PM on Feb 1st 2008 by wango

27. #16 You don't have cohesiveness or consistency in your statement.

I don't know whats with all the hate fest with all these fat and or ugly women who hates everybody who is attractive, but I Eva is one of the hottest chicks around.

Posted at 3:53PM on Feb 1st 2008 by BOEING 787

28. She is a member of PETA....


I think she should eat a steak and feel all better

Posted at 4:16PM on Feb 1st 2008 by I love Eminem

29. eva mendes is really irresistable!

Posted at 4:32PM on Feb 1st 2008 by Celebrity Gossip

30. UGH you are all ARTARDS! she just wants publicity! duh....go to "REHAB" for somthing your not addicted too....its most likely a vacation probably payed for by a studio...because non of these starlets pay for them...rehab is a paid for vacation because you are under contract for some movi and they need you to get better...just say you LOVE COKE and bam a 5 star resort complete with white water rafting and a pumpkin patch...so there eva is full of crap...lilo on the other hand was full of coke but we expected it from her....

Posted at 5:51PM on Feb 1st 2008 by HRHKAT

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