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Naked Cowboy to M&Ms

Bite Me!

2/14/2008 3:00 PM PST BY TMZ STAFF

The Naked Cowboy -- yeah, that guy from Times Square -- is suing Mars, Inc. for using his trademark tighty-whities and guitar on a dancing M&M, and he tells TMZ that the company offered him $50,000 to shut up. But he sure as hell doesn't plan to.

The nearly naked guy -- real name, Robert Burck -- wants around $6 million from Mars, according to papers filed in Federal Court in New York. And, as he told us yesterday, he intends to wear his minimalist getup in open court -- and says he wants his lawyer to do the same, just for solidarity.

Curiously, the Naked Cowboy M&M -- which was playing on a screen above the M&M store -- was no longer dancin' and strummin' as of yesterday.

NON-SUGAR-COATED UPDATE:
Mars has issued a statement, saying, "We do not comment on matters related to litigation. However, as a good corporate citizen, Mars will handle this matter accordingly. As one of the world's top-selling snackfoods, we take pride in the longstanding connection that our consumers feel toward the M&M'S Brand."

72 COMMENTS

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31.

April Fouels    

Offered him 50 G to shut-up, Civil court culpability litigation will have a problem with that, it is an admission of guilt....

2357 days ago
32.

Reddesires    

He should put some clothes on and get a job................

2357 days ago
33.

Anna Parrott    

He should take the money and use it to fix his teeth!

2357 days ago
34.

kim    

i have to admit when i saw the commerical i totally assumed he was involved somehow. 6 mill is a bit extreme, but Mars defintely is in the wrong on this one

2357 days ago
35.

buxxy    

Can this guy go away now? He's obviously not making it..otherwise, he wouldn't need to scam $6 mil from Mars. If anything, the M&M with his likeness would give him MORE publicity...a marketing genius he ain't. He should be thankful that anybody is paying attention to him at all. NEXT...

2357 days ago
36.

Jenna    

Good for you Naked Cowboy!!!!! You are as much a part of NYC pop culture as Time Square itself. The day before I moved to Cali from NY, I took a picture of you for my NY memories. You will forever be our generation's mark on Time Square!! Shame on Mars....They know better than that.

2357 days ago
37.

bsb fan    

The Naked Cowboy is a trademark. He owns the rights to it, so if Mars used his image, without his permission, it's called stealing.
The Naked Cowboy has the right to sue and get his money.

2357 days ago
38.

Red    

That body is hot. Show some of the downstairs please. Much more interesting than Heidi's TWA and her pet Hansel, corn niblet teeth.

2357 days ago
39.

who cares    

IS THIS DUDE RELATED TO DAWG THE BOUNTY HUNTER THEY SURE LOOK ALIKE
MUST BE A LOON TO STAND IN PUBLIC IN HIS WHITIE TIGHTIES---- GO TO COURT IN YOUR DRAWERS AND SEE WHAT THE JUDGE HAS TO SAY ABOUT IT
HE WILL TOSS YOUR ASS OUT

2357 days ago
40.

p1tey1    

He is going to get paid if he plays his cards right. That wearing only underwear to court might cost him though the court could take offense to that and he could walk away with nothing.

2357 days ago
41.

MY OPINION    

HES AN IDIOT I HOPE THE JUDGE TEARS HIM A NEW ASS, UNFORTUNATELY I HEARD M&M USED MARILYN MONROE AND THEY HAD TO SETTLE WITH THAT

2357 days ago
42.

Andrea    

Wow! Is he going to sue everyone that walks around in their underwear next? What a goof!!!! Get over yourself fugly cowboy! I hope Mars doesn't have to pay him a dime!!! What a waste of tax payer money!

2357 days ago
43.

Lucy Phoenix    

NIce muscles, nice hard nipples. Don't cut yourself.

2357 days ago
44.

Sadie    

Since the Naked Cowboy is so fond of the legal system I hope the treasury department goes after him for defacing US currency, that is right.. he first sticks the dollar bills in his sweaty boot and then goes and stamps them with a Naked Cowboy stamp it is illegal, if he gets anything from M&M/Mars I hope he has to pay back 2 times that in penalties from the government.

2357 days ago
45.

benny    

the cowboy is hot - did those muscles - would love to sniff and lick his hot sweaty pits

2357 days ago
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