Barbies to Bratz -- You're Ours Now!

Barbies and Bratz both came from the same baby daddy -- so says a jury -- and that could mean a lot of scratch for Barbie's parent Mattel.

A federal jury ruled yesterday that the guy who designed Bratz actually came up with the idea for the uncomfortably skanky dolls when he was working for Mattel. As a result, MGA Entertainment, who manufactures the dolls, might have to pony up big time to Mattel -- Bratz makes over $500 mil a year, according to some estimates.

The Bratz suits say the guy was actually in between gigs at Mattel when he came up with the risque idea. Damages have yet to be determined.

Reader Comments

(Page 2 of 2) Previous 15 Comments

16. Do you know what those freaking dolls need to make this freaking news more exciting? Freaking "Ken" or "GI Joe" to puck them all

Posted at 12:36AM on Jul 19th 2008 by who cares

17. What is the fascination with those god awful Bratz dolls?! It sure as hell isn't the price! I'm glad my daughter who is 9 never asked for one and always asked for Barbies! They should take all Bratz and destroy them.

Posted at 12:58AM on Jul 19th 2008 by Chrissy

18. It has nothing to do with the similarity (or lack of) with Barbie; this guy signed something saying that what ideas he came up with WHILE working at Mattel belong to Mattel. They found a piece of paper where he came up with the idea, drafted some images, WHILE employed by Mattel. (This info is in the court reports.) Without those drawings, Mattel would have nothing and not be able to make any money. He had the option not to sign the anti-competition agreement upon hire and not be employed by them and make a great salary, benefits, etc. He can do whatever he wants with the new company as long as it was generated outside his employment with Mattel. Yes, Bratz made and makes a killing, and Mattel rightly wants a piece of the pie. It's competition and capitalism. He should have kept his ideas to himself until he was free and clear of Mattel. His bad.

Posted at 1:10AM on Jul 19th 2008 by Kila

19. Barbie and Bratz are both crap

Posted at 2:03PM on Jul 19th 2008 by Chatty Cathy

20. There's no way Mattel would have ever produced that Bratz doll. Bryant could have come to them at the moment he thought of it and there's still no way they would have done it. It's like asking Disney to do Avenue Q! They would have told him how inappropriate the dolls were, how their shareholders would abandon them, how the public and their "good" image would suffer horribly. They didn't put a cent towards R & D, manufacturing, marketing. They didn't take any of the publicity risk. But they want all the profits?? The only compensation they have "earned" is recouping their lawyers' fees.

What's most disappointing is that Mattel has an entire corporation at their disposal to create whatever new, hot thing they want to blow us all away with and this is how they decide to plug their fiscal hole? Bratz may raise questions of age inappropriateness but Barbie's lessons aren't that much better.

Posted at 3:45PM on Jul 19th 2008 by Jen

21. Similar to what another poster said, it FIGURES that Bratz whore dolls were the creation of a man... It still surprises me that mothers don't have the backbone nowadays to tell their daughters,"NO, I'm NOT buying you a slut doll or anything associated with it because thats NOT what I want you be influenced by. DEAL with it." I have already explained to my daughters why I don't approve of Bratz (they are not allowed whatsoever) and they are perfectly happy with Barbie, who DOESN'T dress like a streetwalker and who sets a good example by having a variety of career choices. SUK ON THAT BRATZ! lmao

Posted at 3:54PM on Jul 20th 2008 by carebear

22. Whats the difference between a bratz doll and a hooker?


Sales tax

Posted at 1:40AM on Jul 21st 2008 by Bootzy

23. WHAT A GREAT ROLE MODEL WE HAVE FOR OUR CHILDREN TO INHERIT. WHY NOT HOOK AT 12? YOUR CHILD MIGHT EVEN BE ABLE TO MAKE SOME "SCRATCH" FOR COLLEGE, IF THE MONEY, DRUGS OR GANGS DON'T HOOK THEM FIRST. NO RESPECT FOR MATTEL OR FISHER PRICE WHO OUT SOURCE TO CHINA SO THEY CAN POISON OUR KIDS WITH LEAD PAINT ALL TO SAVE A BUCK FOR SWEATSHOP LABOR. IF THEY DON'T RUIN YOUR CHILD'S SELF WORTH AND ESTEEM WITH WHORE DOLLS WHY NOT KILL THEM WITH LEAD PAINT. NO CONSCIENCE, SHAME ON THEM!!!!!!!!!!

WHAT HAVE WE BECOME?

Posted at 4:40PM on Jul 21st 2008 by ROTTWEILER

Previous 15 Comments