Celebrity Justice
Mr. Olympia Rages at Gold's Gym

Ronnie Coleman, who has been crowned Mr. Olympia (do they crown them??) eight times, is suing Gold's Gym for allegedly using his muscles to lure in members.

In a lawsuit filed today in L.A. County Superior Court, Coleman claims Gold's used a photo of him to advertise Gold's ... a photo that was plastered on posters.

Coleman is suing for misappropriation of image, invasion of privacy and unjust enrichment. He's seeking unspecified damages and an injunction putting the kibosh on the poster.

Reader Comments

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16. Thats EXACTLY why I don't go to a gym... FREAK.

Posted at 10:24PM on Jul 28th 2008 by GROSS!

17. not only do steroids kill you over time..sorry children, they do..but i've interviewed 100 women and only 2 liked bodybuilders...soooo i guess ronnie wants big ol inflated water-filled steroid cells to impress you gay flowers..that's all steroids do- allow the cell wall to stretch and fill with water..stop taking them and the cell collapses..bytheway..i'm in med school at UVA and a natural bodybuilder..i guess the med journals are wrong huh, steroids are good for you at massive doses..silly doctors..you gym rats know better huh..

Posted at 10:27PM on Jul 28th 2008 by vangelo

18. ERRBODY WANNA BE A BODYBUILDA...BUT DONT NOBODY WANNA LIF DIS HEVAAY ASS WEIGHT!

Posted at 11:25PM on Jul 28th 2008 by Jeep brah

19. I'm sorry, this is just plain grotesque. I'm a chick, and I don't find this one bit attractive.

Posted at 11:31PM on Jul 28th 2008 by river rat

20. #6 - you OBVIOUSLY have no idea what your talking about.. you have NO idea how much work it takes to get that big, you don't just get "ripped" by taking steroids.. perhaps you should watch some videos of Ronnie's workouts on youtube...

dumbass.

Posted at 12:12AM on Jul 30th 2008 by Dennis

21. Censorship is ruining TMZ!

Posted at 12:19AM on Jul 29th 2008 by Brook Hogan

22. Take the remaining posters of this dude and plaster them on the walls of the cells at Gitmo.

Posted at 12:24AM on Jul 29th 2008 by chicken stripper

23. I go to Gold's Gym but have never seen his poster, so how the hell da dude can say Gold's Gym uses his poster?

Posted at 1:27AM on Jul 29th 2008 by Jack Cafferty

24. Guess who I saw walking around with Ronnie Coleman last week?

'Rodeo' from Rock of Love. Don't think they were dating but they did kind of look like two superheroes walking around.

Good stuff.

Posted at 1:48AM on Jul 29th 2008 by The Perpetrator

25. Need money. Must have more steroids. Hulk Smash.

Posted at 2:20AM on Jul 29th 2008 by Shawn

26. this dude lives RIGHT by my in Arlington TX and I saw him at The movie studio grill and he was like "whats up!?" I was like ewwwwww lol

Posted at 3:25AM on Jul 29th 2008 by brandi

27. yes steroids have never been proven to cause long term damage...............and cigarettes have never been proven to cause cancer................yup yup makes sense












Posted at 6:07AM on Jul 30th 2008 by Mack

28. Do these muscle bound weirdos actually think this is attractive? You'd think they would have something more constructive to do with their lives. This poster is a good advertisement to stay away from Gold's Gym. That guy is just nasty and unhealthy looking. I'd take a pot belly any day over that!!! Btw, I'm female.

Posted at 4:51AM on Jul 29th 2008 by No way

29. "You'd think they would have something more constructive to do with their lives."

Back when he won his first couple of Mr. Olympia titles he was a police officer in the Dallas area - I would think that is pretty constructive. I do not know if he is still doing that today.

Posted at 10:32AM on Jul 29th 2008 by Gary

30. Not only do I find his body extremely unatrractive, but you have to wonder about a man who spends so much of his time working out. Is he that obsessed with himself or is he trying to impress others? Give me a tall, thin, thinking man any day. Today would be nice, lol.

Posted at 7:49AM on Jul 29th 2008 by Maddy

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