Beauty
L'Oreal/Beyonce Whitewash

Unless she just got vitiligo -- L' Oreal has some serious splaining to do about its bleached out Beyonce ad!
Beyonce
The ad features a severely Photoshopped Beyonce -- almost unrecognizable. So the question ...



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(Page 31 of 31) Previous 15 Comments

451. L'oreal has severely lightened Beyonce's skin and it is offensive! Whoever made the comment that "it was just the lighting" is being very naive and almost ignorant. Not only have they made her skin lighter, they have also made her hair blond to perpetuate the stereotype that the more European one looks, the better. L'oreal needs to expand their minds because being white is not the definition of beauty. And Beyonce should be ashamed for allowing this ad to run. She should know better. I don't care how much they paid her, she should have sense enough to know that they are insulting not only her but Black people as a whole by lightening her skin.

For those who think TMZ is making nothing into something, are quite ignorant. You also probably think racism will no longer exist since Obama is running for president. Catch a clue!!!

Posted at 11:39AM on Aug 18th 2008 by Upset with Loreal

452. I have seen several people use the term "High Yellow" on here... I am white Southerner and was raised that the term was offensive (not as bad as the "N" word, but along the lines of calling someone a "Cracker" or something). It was unclear to me in some of the comments if the people using that term were black or white. In other parts of the country do people just use the term loosely? I am just wondering. Thanks!

Posted at 4:49PM on Aug 18th 2008 by Laura

453. IS IT POLITICALLY CORRECT TO NOTICE OBAMA IS 2 SHADES DARKER COMING OFF HIS HAWAIIAN VACATION?

Posted at 5:01PM on Aug 18th 2008 by BUFFALO

454. i feel that its not that serious. plus have u ever thought about she could have been using a darker foundation this whole time to make herself seem darker when all along this has been her natural skin color....plus if it isnt she obviously itsnt worried about it becuase they show u your pics before the publish them so she had to be okay with it so.....SO GET OVER IT!!!!

Posted at 11:43AM on Aug 23rd 2008 by SOTHEFUCKWAT

455. People look different shades during different seasons and it can also depend on their haircolor and makeup hue. B is a lightskinned chic and I don't think she is trying to look white, Her mom is damn near white-she can't help her looks.

I am a lightskinned blackwoman, of creole heritage, like B and I frequently change my haircolor. It's fun to be versatile and that's the joy in being a woman-we are privy to change. We shouldn't be bashed for wanting something new from time to time.

Posted at 3:12PM on Aug 19th 2008 by phynxsun

456. Come on people. This ad isn't offensive, it's a reflection of what sells. There could be many explanations for this ad, but even if it is completely intentional, get over it. Most of the people who voted whether or not this was offensive to black people, probably aren't black. It's not just blacks that look more white in ads. Pick up any magazine. Ambiguity sells, it's not just about being white. If anything this ad reflects whats going on in the world today and how we ... everyone... thinks and behaves. It's funny how people get "offended" by marketing when marketing is researched and proven effective in selling products. Perhaps those who are offended should do something about it vs complain.

Posted at 5:29PM on Aug 19th 2008 by Anna

457. What happens to blacks in Hollywood???
Looks like we may have another Michael Jackson on our hands.

Posted at 1:50PM on Aug 20th 2008 by Metchie

458. Uhhmm, hello, as a multi-ethnic person let me just inform those who may not know that we lighter-complected folks have quite a range. I am near-yellow in the winter and definately chocolatey in the summer. It all depends on how much sun (or lack thereof) I've had. Lighting and the colors I'm wearing also determine how my complexion appears in photos (not to mention exposure/contrast, etc.). The blond hair will obviously accent/pull out her lighter tones. Who cares if she's lighter for a blond-hair ad anyway? Did anyone complain about her painted black in Dream Girls (very beautiful and artistic, by the way)? She's gorgeous in all shades. That's what makes her special and the fact she works so many complexions helps us all relate to/admire her as part of the single, solitary, HUMAN race.

Posted at 2:13PM on Aug 22nd 2008 by Lightedstar

459. I've just seen this story now and what they have failed to mention is the fact that they're comparing this picture to one of Beyonce with dark hair and, by the looks of it, on a red carpet- meaning no professional studio lighting. Both of which are big factors in how a persons skin tone will look. Plus the Loreal ad shown here is poor quality and looks as though it has been scanned. She doesn't look as pale as this in the actual ad.

Posted at 10:31AM on Sep 2nd 2008 by lulu

460. Im black n im not offended. I am very fair skinned and I have seen black women that are the same color as the add if not lighter. Beyonce is very fair skinned and im not offended. Black people represent all different shades of color including almost white..........

Posted at 10:55PM on Sep 15th 2008 by miz v

461. Beyonce in posing for numerous L'Oreal ads with bleached, lightened hair and lighter make-up is clearly trying to look whiter than she really is. Is she ashamed of her race? Is she the next Michael Jackson freak? What a shame that she can't accept the beauty of her race. What a slap in the face to her race, fans and family. Though I suspect with the money she makes and gives her family, no one in her inner circle will say anything to the snob.

Posted at 2:02PM on Oct 13th 2008 by Ashamed of her Race

462. Hey, if Obama can whiten his make-up to appear less "ethnic" and he fails to embrace his heritage (why non of his Kenyan family touring with him?) why can't Beyonce?

Posted at 2:02PM on Oct 13th 2008 by Obama does it

463. This is totally crazy there are plenty black women that change thier hair color if you remember when Beyonce first started with the braids they were a light brown with blonde like highlights this is just more females hatin!!! I am a black woman and I am surprised that any other black poeple want to be negative about a hair color!!!

Posted at 12:11PM on Oct 22nd 2008 by Renee H

464. OMG and as for her skin yall know B is bright the picture on the left is clearly in a dark place or even a tan that pic looks touched up to make her look darker the loreal photo is light as hell they are in a studio aint nobody trying to make her look white!!!! and thats coming from a black woman!

Posted at 12:12PM on Oct 22nd 2008 by Renee H

465. uh...no beyonce is light in person i seen her shes just really light and african americans are all colors, but when shes super tanned as she is in that picture she has on tanners bcuz without makeup and stuff she was beautiful but very light i do thnk she looks better tanned and bronzed tho...

Posted at 9:42PM on Oct 15th 2008 by beautyfab01

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