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L'Oreal/Beyonce

Whitewash

8/6/2008 1:20 PM PDT BY TMZ STAFF

Unless she just got vitiligo -- L' Oreal has some serious splaining to do about its bleached out Beyonce ad!

0806_beyonce_side2side-1
The ad features a severely Photoshopped Beyonce -- almost unrecognizable. So the question ...

508 COMMENTS

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46.

Jen    

Dudes, black people have all hair types...straight, too..Why? Because of DNA, which has plenty of white in it. You know this

2081 days ago
47.

Oh Canada    

If you're gonna make an issue about the skin color, then an even bigger issue is that Beyonce wears a WEAVE just like Tyra. Why pretend that these black celebrities have long flowing caucasian looking hair when it ain't so.
It's so ingrained that you have to look more caucasian to be attractive, it's a shame the media and the cosmetic companies and celebrities themselves continue to perpetuate that myth/sterotype.

To the person who pointed that white people get tanned and have lip injections, don't be ignorant or minimize the issue. I guarantee that they're not doing it to look more black, they do it to look more attractive (if it suits them). Even people of color look heathtier after some time in the sun, it's the affects of vitamin C/D.

BROEHEEM.....don't be so ignorant.
Just because we straighten our hair doesn't mean we're not proud of our heritage. The "Roots" you mentioned doesn't have to be nappy to prove ethnicity; remember "black people" come in all different colors and hair textures. It's that kind of effed up thinking that made Michael Jackson cut up his face and bleach his skin....

Don't generalize a group of people, often the ones you think are the proudest (with their afros and dashikis) are the one most filled with self loathing. You can't judge all books by the covers..

2081 days ago
48.

queen4urlife    

This is racist and a slap to blacks because I think the only they used beyonce is because of her star power. everyone loves beyonce but they were aiming more toward whites

2081 days ago
49.

You know WHO!    

Beyonce saw those photos before they went to print, and if she was satisfied with her look than hats off to her. I am a Black women, and Beyonce in no way represents me, so I don't feel nothing about this ad. I feel worse when people think that she is sporting her real hair. Let's face it, this girl is so pagent fake that we probably wouldn't B. if we ran into her in a market.

2081 days ago
50.

LanaGale    

The sad part is that TMZ, not black people asked whether or not this ad was offensive, but black people are being blamed for it. Black people come in all shades and their hair also comes in differnt colors and textures. The racism that came out in this post is disgusting. The comments on black people having nappy hair and ugly charred black skin and wanting secretly to be black shows how uncomfortable the posters must be with themselves...why else would you feel the need to attack a beautiful race of people who are not even angry with this stupid ad. Do we say white women want to be black when they tan or dye their hair darker colors? Or are they trying to be more white when they dye their hair blonde? Heck no! It's a double standard.TMZ , you must like pissing people off, becasue that is all you manage to do when YOU not BLACKS pull the race card. Black people are beautiful and proud of their heritiage. A few exceptions to the rule who may choose to change their hair or skin color do not constitute dis-respecting or stereotyping the entire race. Start commenting on the topic of the post not your personal vendettas or horribly negative and incorrect opinons or feelings towards black people.

2081 days ago
51.

LIFE IS LIFE    

They probably lightened her skin because she dont like to be black.

2081 days ago
52.

Jen    

#45, Soundoff. I agree...except I hate when white people try to act black, and when they get all of these surgeries to add to their flatness. I was watching 80's movies last week, and I couldn't believe how white women have changed over the years. they used to have straight or bushy, mousy colored hair. No boobs, no ass, no rythum, no shape. Now, thanks to creams, potions, notions, surgeries, botox, and silicone, they have remade themselves. The hair is always blonde, with extensions, everything is fuller...much like that of a black person, and they can even dance, thanks to their avid copying techniques....they even braid or dread lock their hair, isn't that amazing? I didn't think they would copy so badly...but in an effort to color themselves via tanning booth, spray pain, and the sun, they have now been able to look orange. We'll see what happens with those wrinkles when they turn 40. Lucky for blacks we don't have to worry about that...or too many surgeries, lol

2081 days ago
53.

Sues    

Did anyone think to ask if whites were offended? I bet not.

2081 days ago
54.

jessiebee    

Okay so she looks a little darker in the other picture. But look how light her hair is in the Loreal picture. They probably just tried to blend her. If she's not mad why does everyone else get all riled up.

2081 days ago
55.

Manbearpig    

well u have to admit...she looks much better light then dark..

2081 days ago
56.

Dianne    

The real issue is that the dark Beyonce is much prettier than the light Beyonce. Case Closed!!!

2081 days ago
57.

Triple Play    

COME ON NOW. THE GIRL HAS AHD SO MANY PLASTIC SURGERIES TO MAKE HER LOOK WHITER. WHY GO ON ABOUT THE L'OREAL AD. FIND AN OLDER PHOTO OF HER AND CHECK OUT HER NOSE AND CHEEK BONE. BTW THE PICTURE ON THE LEFT IS ALSO RETOUCHED TO MAKE HER LOOK LIKE CHOCOLATE

2081 days ago
58.

Heather    

It could be the lighting-

It could be the middle of winter and she could be pale-

Women of color get tan in the summer too~

2081 days ago
59.

LOKI    

Don't blame the mag....it's business.

Blame her...if she is so proud of her race, she would not allow the touch ups to be done.

LOKI

2081 days ago
60.

THE CRIDDLER    

beyonce has white people hair, she's the one who's trying to look white herself IMO.

2081 days ago
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