Pale Comparison

More on the L'Oréal front ... When Beyonce signed on with L'Oréal in 2001 her career was big -- but not huge. As she became more mainstream, her look in the ads appears to evolve -- into a whiter version of her former self.
Beyonce



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46. Everybody needs to stop commenting on this garbage. TMZ, stop trying to make something out of nothing. You are the ONLY ones who have reported on this and seem to not want to quit until its made an issue. You call it a controversy, Its not an issue/controversy for anybody but you. By the way, the bitch has blonde hair. Of course they are gonna lighten their skin. How stupid are you?

Posted at 2:20PM on Aug 9th 2008 by Come the F On!

47. I realize what you are getting at. If you ever go to Asia, you will see advertising with all these white looking people. The #1 plastic surgury in Japan is done to make a womans eyes look western. If you look at Betty Crocker photos (she is just a corporate view of an American housewife) you will see her going from blonde/blue over the years to kinda Hispanic looking. This is because in the advertising world; you try to get your consumer to identify with the model.

So where is Beyonce going? Why does Paris Hilton want to go to Maui to darken her skin? That is just human nature to make yourself over to be more sexually attractive. Skin color is only one part of the equation. Personally, I think the most unattractive skin color is albino, which is someone who has no melanin in their skin at all. They are the ultimate white person, and it can occur in any race.

I wouldn't worry that much about skin color. So many people are mixed race in America these days anyway, it is hard to even determine their ancestry. Look at Tiger Woods for example; he is more Asian than anything. But who cares? It is the content of his character, and not the color of his skin that matters...

Posted at 9:57AM on Aug 9th 2008 by Reverend Slack

48. They are selling the color of the hair/hair dye, Not the color of Beyonce's, or any other model's, skin. I'm sure they alter the coloring, shading, etc., of the person to whatever will look good with the supposed shade the dye is. Must we make this an issue? Are we all so stupid in the ways of marketing that we think lightening a model's skin is a race issue?

Posted at 9:58AM on Aug 9th 2008 by lizbeth

49. whatever.... they photoshop everybody, even pale white girls to make them look darker

Posted at 4:11PM on Aug 9th 2008 by we

50. Any chance her skin just lightened up over the years like Michael Jacksons? You know Mo Money Mo Fame Lighter Skin!

Posted at 10:10AM on Aug 9th 2008 by Yo Mama

51. Really? You're still on this?? You dont think maybe it's because she has orange hair in the pic, coupled with all the airbrushing they do on her that makes it look so extreme??? You dont see Beyonce making a big fuss about it, so why is TMZ posting something about it 5 times a day. MOVE ON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted at 10:09AM on Aug 9th 2008 by Seriously??

52. Wait a minute, did Beyonce have nothing to say about this? With the way she controls her career, I can't believe that. Her hair color has changed more than once, and I don't think L'Oreal snuck into her house when she was asleep and colored her hair as a little surprise. This is ridiculous.

Posted at 10:12AM on Aug 9th 2008 by jen

53. If you look at all the pictures it seems that the hair colors all coordinate with her skin tone so it looks like a perfect match

Posted at 10:14AM on Aug 9th 2008 by MissE

54. Her hair has evolved too... you think L'Oreal is the one making her hair look whiter too? This NON issue isn't news, or even interesting, it is boring and over played.

Posted at 1:17PM on Aug 9th 2008 by melbear

55. Yeah because it makes sense - pay big money to a superstar, and alter her looks so it won't look like her. *rolls eyes*

Nina, quit it already. Crying as "black victims" is so passe.

Posted at 10:24AM on Aug 9th 2008 by C

56. My God, are people really so uneducated and stupid, that they're gonna bitch, whine, and moan about some stupid Photoshop job on a Beyonce picture? Seriously? With an illegal and unjust war that has been going on for about 6 years, the Olympics, the problems in Tibet, Darfur, and now Russian Georgia; our economy getting flushed down the drain, the Presidential election, etc., all going on, the most important things in your lives and tiny, unused minds is THIS? It's no wonder so many other countries think us here in the U.S. are backwards and dumb, because people like you whiners and idiots are just proving it, over and over again. GET SMARTER, YOU MORONS.

Posted at 10:37AM on Aug 9th 2008 by Jeremy Bosco

57. another STUPID story from TMZ! now that is a SHOCKER! Who give a flying F*CK if they made her skin lighter?they pay her a fee to do ads so they own her image as long as there is a contract

Posted at 10:43AM on Aug 9th 2008 by RONNIE

58. ok so a black girl is getting paid millions to be a model, but people are still pissed cause the make up made her look a little pale....SO WHAT!?!?!? SO white models get pissed when the photo shoot people request that they look tanner or darker??? NO now STFU !!!! beyoncee isnt pissed about it then why should all you. If your really pissed about it, be pissed at beyonce for allowing it to happen, and not loreal.

Posted at 1:43PM on Aug 9th 2008 by i hate hollywood

59. You know what... I am a minority and I am brown and I do not find anything offensive about this pic. If L'Oreal was trying to appeal to a white demographic, they would have used a white chick instead. I do think they lightened her skin tone but only so they can match that hideous shade of blonde on her head. There is nothing racial about this pic. I really wish everyone would just drop it already.

Posted at 10:43AM on Aug 9th 2008 by Mhenad

60. Who cares!? It's not like we don't know who it is and don't know she is black. Plus it isn't the first time the chick has looked light...get over it and stop acting like it is because the company is racist - if they were they wouldn't have hired her *ss. If she has a problem let her deal with it. I am black and this is annoying the crap out of me!

Posted at 12:29AM on Aug 10th 2008 by sam

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