Pale Comparison 8/9/2008 6:20 AM PT More on the L'Oréal front ... When Beyonce signed on with L'Oréal in 2001 her career was big -- but not huge. As she became more mainstream, her look in the ads appears to evolve -- into a whiter version of her former self. See Also L' Oreal: Get RealL' Oreal/Beyonce Whitewash Share on Facebook Share on X Beyonce Knowles