Revlon: Is Rihanna a Flawed Covergirl?

RihannaRevlon has secretly hired a huge polling company to find out if Rihanna is hurting its competitor, Covergirl.

An online survey is circulating by the folks over at Harris Interactive. The survey -- which we've learned was commissioned by Revlon -- features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product.

The obvious implication here -- are women pissed off that Rihanna got back with Chris Brown and therefore would be less likely to buy Covergirl products? That's what we're thinking.

We confirmed with Harris Interactive that the poll is a "proprietary study by Revlon" -- translation: no one was supposed to know Revlon was doing recon on its competitor.

We spoke with someone at Revlon who said she'd get back to us. We're still waiting.



Tags: Cover Girl, Covergirl, makeup, Revlon, rihanna, robyn fenty, RobynFenty

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(Page 2 of 16) Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments

16. Covergirl is Procter & Gamble not Revlon.....do some fact checking.

Posted at 1:48PM on Mar 13th 2009 by Kim

17. Annie, I would be honored to apply your lip gloss.

Posted at 1:49PM on Mar 13th 2009 by Maxfactory

18. Chris Brown got dumped with his gum commercial.... and she is tha one who initiated the violence!! This being public information, she should have already been dumped by any and all promoters she was currently working with.

Posted at 1:51PM on Mar 13th 2009 by Hyphy Wifey

19. Chris brown should smack all of you all that is asking she be dropped. Its her life, she doen't know any of you from adam and ahe is suppose to listen to you f**ked sounding folks. Love you RiRi, love you Chris and girl live your life. CoverGirl should keep her.

Posted at 1:49PM on Mar 13th 2009 by T

20. Either way, this is a GREAT skit for SNL. "MAKEUP SO EFFECTIVE YOU CAN DATE CHRIS BROWN."

Posted at 2:00PM on Mar 13th 2009 by cheftastica

21. Let's look at the facts here. Both RiRi and Chris are major bad asses. She struck him, he beat the crap out of her. IN BOTH INSTANCES, this is assault. Then she hooks back up with him! This is a young woman with every bit as bad judgement as he has. Violence like this isn't acceptable whether you are male OR female, period. These are two major losers.

Posted at 1:51PM on Mar 13th 2009 by Judy

22. Chris brown should smack all of you all that is asking she be
dropped. Its her life, she doen't know any of you from adam and ahe
is suppose to listen to you f**ked up sounding folks. Love you RiRi,
love you Chris and girl live your life. CoverGirl should keep her.

Posted at 1:51PM on Mar 13th 2009 by T

23. It isn't that people are angry that she's still a Cover Girl. It's just that she's become a distraction. Had she broken off with him, that would be one thing. The fact that she's recording a duet with him one month after he beat the crap out of her is disgusting. Seeing her on TV on a Cover Girl ad smiling and dancing around knowing what happened and that she's back with her abuser in total denial makes me cringe. I support them breaking off their business relationship.

Posted at 1:51PM on Mar 13th 2009 by rainbow68

24. Revlon needs to dump her as fast as they can. She has already cheapened their image. People are already calling them "COVER-UP" because of her. She needs to be replaced by someone who will enhance their image, not link it with domestic violence.

Posted at 1:52PM on Mar 13th 2009 by Dawn

25. OK HERE IS THE THING.... SHE IS A BIG GIRL....... BUT YES I THINK SHE SHOULD BE SMARTER!!! SHE IS A ROLE MODEL FOR ALL YOUNG GIRLS!!!!!!!!!!!!!!!!!!!! SHE IS NOT BEING A ROLE MODEL AND FOR THAT NO ONE SHOULD SUPPORT HER! WE WISH HER THE BEST AND HOPEFULLY SHE WILL GET SMARTER AND LEAVE HIM.... THE SAYING IS ONCE A CHEATER ALWAYS A CHEATER!!! ONCE A WOMAN BEATER ALWAYS A WOMAN BEATER!!!!!! PEOPLE DON'T CHANGE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted at 1:51PM on Mar 13th 2009 by Courtney

26. What the hell!! This is pissing me off! This girl got beatten by her stupid boyfriend and comes back with him after! SO WHAT? That's her problem, her life! Just leave her alone! They can't fired her just because people doesn't agree with her choices! People who buy covergirl makeup will continue to do so even if they doesn't like Rihanna! Godd.. People are crazy, poor girl...

Posted at 1:53PM on Mar 13th 2009 by Lolitaa

27. I took this survey yesterday with Harris Interactive (what can I say, I'm unemployed and bored). I was shown an Almay commercial and asked the exact same questions about the woman in the Almay commercial (who I didn't recognize, she's a pretty model). I don't think there's a story here; they are asking about all of the competitors' commercials and spokepeople, not just Cover Girl.

Posted at 1:54PM on Mar 13th 2009 by wrong on this one

28. Covergirl should scoop up on this perfect opportunity with Rihanna. She's been physically abused and has covered it up quite well with make up. Regardless of what anyone thinks of her, no one deserves to get hit. NO ONE! For Covergirl to drop her would be a bad move professionally on their part. After all, their name says it all.

Posted at 11:09AM on Mar 16th 2009 by Who else but Rihanna for Covergirl???????

29. @21 Now that is funny.

Posted at 1:55PM on Mar 13th 2009 by T

30. HAHAHAHAHAHAHAHAHAHAHA@@ # 21 cheftastica PERFECT OH DUDE YOU SHOULD WRITE FOR THEM!!!!!!!!!!!!!

Posted at 1:56PM on Mar 13th 2009 by just me you wanker

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