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Revlon:

Is Rihanna

A Flawed Covergirl?

3/14/2009 7:00 AM PDT BY TMZ STAFF

0312_rihanna_covergirl_ex-1Revlon has secretly hired a huge polling company to find out if Rihanna is hurting its competitor, Covergirl.

An online survey is circulating by the folks over at Harris Interactive. The survey -- which we've learned was commissioned by Revlon -- features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product.

The obvious implication here -- are women pissed off that Rihanna got back with Chris Brown and therefore would be less likely to buy Covergirl products? That's what we're thinking.

We confirmed with Harris Interactive that the poll is a "proprietary study by Revlon" -- translation: no one was supposed to know Revlon was doing recon on its competitor.

We spoke with someone at Revlon who said she'd get back to us. We're still waiting.

233 COMMENTS

No Avatar
31.

sky    

What, seriously? She's still beautiful. Dumb, sure, but a lovely young woman.

2052 days ago
32.

Danielle    

TAKE RIHANNA'S BUTT OFF! SHE SUCKS AS A ROLE MODEL!

2052 days ago
33.

sable    

Covergirl should dump RiRi!! She has no respect for herself, she must like getting abused or she wouldn't be with beater brown? Why would I buy covergirl products that approves of this? Boycott covergirl!

2052 days ago
34.

Pixelz    

Ummmmmmmmm She beat on him too... she is just as much a batterer as he .................. no one here is completely innocent....... He loses endorsements ( I loved the double mint commercial ) ........... She is still the face of Cover girl and Gucci?? Um whats good for the goose is good for the gander............ I do not believe she should retain her endorsemsnte as she has been known in the recent past of beating him every day....it was just some how funny then and every one made fun of Chris Brown........... But here we are being asked for our opinions and there are alot of them........ And NOW Revelon wants to just stir the embers again and start another raging forrest fire?? Bad timeing.........clearly in bad Taste.......... Clearly dirty add tactics...... SHAME on REVLON!!! BTW I love C.G.'s eye makeup and will buy it no matter who the model is... Because they are not who makes me buy a product its IF I like it!! I don't need Rihanna or Halle or Jessica or WHOM EVER to tell me what I do and do not like... IT's what I feel looks good on me and that Im not allergic to... Rihanna go live your life and Chris get your personal help and stuff together and maybe flying solo might be good for you too.... Everyone else.. get a life... And worry about the trash in your back yard and stop trying to clean up Ri-Ri's and Chris' ..... These are HUMANS too!! COMPASSION!!!

2052 days ago
35.

lls    

I was watching ANTM the other night and her Covergirl commercial came on several times..............I changed the channel! She is an ignorant girl (not yet a woman) with very LOW self esteem.

2052 days ago
36.

gog    

JUST ANOTHER TRAMP

2052 days ago
37.

Annie    

The point is not eye make-up and what is or isn't effective in its ability to make someone look pretty [as if there's only one brand that looks good and is hypo-allergenic!] It's about making people in advertising do the right thing; and the only way to make them listen is by squeezing their bottom line. Consumers can be heard, and advertisers can be made to exercise some morality.

2052 days ago
38.

Adam Dixon    

She could sport a covergirl line to cover up bruises and bloody lips, since she's probably going to need it. BOOYA

2052 days ago
39.

Oscar in Miami Beach    

Use Covergirl to cover the black and blue bruises.Dump the B***ch,Revlon.

2052 days ago
40.

Kate    

Frankly if you're "less likely" to buy Cover Girl just because Rihanna is the spokesperson and went back to Chris Brown, you have bigger problems. So what i she's in their stupid magazine ads, the makeup is still the exact same and people need to chill the hell out.

2052 days ago
41.

hate her    

GG-YOU KNOW WHAT THE TRUTH IS. RIHANNA IS THE BATTERER, NOT CHRIS. REPORTS ARE COMING OUT EVERYWHERE HOW SHE HAS ABUSED THIS YOUNGER MAN FOR THE LONGEST. THANK GOD BET DID A SPECIAL SHOWING HOW POSSESSIVE, JEALOUS, INSECURE AND PARANOID SHE IS. RIHANNA STARTED THIS WHOLE THING AND I DO NOT BELIEVE 2 WORDS OF THAT AFFADAVIT. LIKE I KEEP SAYING, A BATTERED WOMAN WOULD NEVER HIT FIRST, AND SHE CERTAINLY WOULD NOT TAKE THOSE KEYS OUT OF THE IGNITION AND SIT ON THEM, ESPECIALLY AFTER HE HAS ALLEGEDLY PUNCHED HER REPEATEDLY. DO YOUR RESEARCH PEOPLE. IF CHRIS BROWN WAS A BATTERER, WOULDN'T WE HAVE HEARD ABOUT IT, EVEN IF PEOPLE ONLY DISPELLED IT AS A RUMOR. HE IS EXTREMELY FAMOUS AND HE WOULD NOT HAVE BEEN ABLE TO HIDE A QUICK TEMPER. RIHANNA WAS ALL OVER HIM IN THAT CAR AND IN THE PROCESS OF A REAL, KNOCK-DOWN DRAG OUT FIGHT SHE GOT HURT. BUT WHO KNOWS, HE MIGHT HAVE GOTTEN HURT ALSO, WE DON'T KNOW. WE HAVEN'T SEEN A MUGSHOT OR ANYTHING. BUT THE FACT OF THE MATTER IS THAT SHE WAS MAD AT HIM AND THAT'S WHY SHE MADE UP ALL OF THESE LIES. GI-GI, HAVE YOU SIGNED THE PETITION INSISTING THAT RIHANNA BE DROPPED FROM THE KID'S CHOICE MUSIC AWARDS BECAUSE SHE'S A BATTERER. IF NOT, PLEASE DO SO.

2052 days ago
42.

deleta    

She could've sent a very powerful postitive message but she chose this route instead. My sympathies go to the MILLIONS of other women that don't have her money and have to constantly watch over their shoulder for thier abuser. Be done with her. She is no Tina, that's for sure. Let these thugs and punkettes go about their shameful lives and let's not feed their wallets.

2052 days ago
43.

deleta    

Instead of buying her cd's maybe we should donate as much to a shelter.

2052 days ago
44.

Kylie    

Being in the spotlight most of the time i think she should wise up and dump brown already,I don't think its a very good vibe she is sending her fans,,especially the youger ones that adore her,

2052 days ago
45.

Peppermint    

Revlon better keep Rihanna...she's a prime example of the millions of women Revlon has made hundreds of millions of dollars from who've been wearing their thick-azz Covergirl make-up for decades to hide bruises on their face and neck. Revlon is equally as guilty as Chris Brown.

2052 days ago
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