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Revlon: Is Rihanna a Flawed Covergirl?

Posted Mar 14th 2009 6:00AM by TMZ Staff

RihannaRevlon has secretly hired a huge polling company to find out if Rihanna is hurting its competitor, Covergirl.

An online survey is circulating by the folks over at Harris Interactive. The survey -- which we've learned was commissioned by Revlon -- features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product.

The obvious implication here -- are women pissed off that Rihanna got back with Chris Brown and therefore would be less likely to buy Covergirl products? That's what we're thinking.

We confirmed with Harris Interactive that the poll is a "proprietary study by Revlon" -- translation: no one was supposed to know Revlon was doing recon on its competitor.

We spoke with someone at Revlon who said she'd get back to us. We're still waiting.

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Tags: Cover Girl, Covergirl, makeup, Revlon, rihanna, robyn fenty, RobynFenty

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46. The point is not eye make-up and what is or isn't effective in its ability to make someone look pretty [as if there's only one brand that looks good and is hypo-allergenic!] It's about making people in advertising do the right thing; and the only way to make them listen is by squeezing their bottom line. Consumers can be heard, and advertisers can be made to exercise some morality.

Posted at 2:28PM on Mar 13th 2009 by Tina

47. She could sport a covergirl line to cover up bruises and bloody lips, since she's probably going to need it. BOOYA

Posted at 2:46PM on Mar 13th 2009 by Adam Dixon

48. Use Covergirl to cover the black and blue bruises.Dump the B***ch,Revlon.

Posted at 2:40PM on Mar 13th 2009 by Oscar

49. Frankly if you're "less likely" to buy Cover Girl just because Rihanna is the spokesperson and went back to Chris Brown, you have bigger problems. So what i she's in their stupid magazine ads, the makeup is still the exact same and people need to chill the hell out.

Posted at 2:48PM on Mar 13th 2009 by Kate

50. GG-YOU KNOW WHAT THE TRUTH IS. RIHANNA IS THE BATTERER, NOT CHRIS. REPORTS ARE COMING OUT EVERYWHERE HOW SHE HAS ABUSED THIS YOUNGER MAN FOR THE LONGEST. THANK GOD BET DID A SPECIAL SHOWING HOW POSSESSIVE, JEALOUS, INSECURE AND PARANOID SHE IS. RIHANNA STARTED THIS WHOLE THING AND I DO NOT BELIEVE 2 WORDS OF THAT AFFADAVIT. LIKE I KEEP SAYING, A BATTERED WOMAN WOULD NEVER HIT FIRST, AND SHE CERTAINLY WOULD NOT TAKE THOSE KEYS OUT OF THE IGNITION AND SIT ON THEM, ESPECIALLY AFTER HE HAS ALLEGEDLY PUNCHED HER REPEATEDLY. DO YOUR RESEARCH PEOPLE. IF CHRIS BROWN WAS A BATTERER, WOULDN'T WE HAVE HEARD ABOUT IT, EVEN IF PEOPLE ONLY DISPELLED IT AS A RUMOR. HE IS EXTREMELY FAMOUS AND HE WOULD NOT HAVE BEEN ABLE TO HIDE A QUICK TEMPER. RIHANNA WAS ALL OVER HIM IN THAT CAR AND IN THE PROCESS OF A REAL, KNOCK-DOWN DRAG OUT FIGHT SHE GOT HURT. BUT WHO KNOWS, HE MIGHT HAVE GOTTEN HURT ALSO, WE DON'T KNOW. WE HAVEN'T SEEN A MUGSHOT OR ANYTHING. BUT THE FACT OF THE MATTER IS THAT SHE WAS MAD AT HIM AND THAT'S WHY SHE MADE UP ALL OF THESE LIES. GI-GI, HAVE YOU SIGNED THE PETITION INSISTING THAT RIHANNA BE DROPPED FROM THE KID'S CHOICE MUSIC AWARDS BECAUSE SHE'S A BATTERER. IF NOT, PLEASE DO SO.

Posted at 2:47PM on Mar 13th 2009 by justice for Chris

51. She could've sent a very powerful postitive message but she chose this route instead. My sympathies go to the MILLIONS of other women that don't have her money and have to constantly watch over their shoulder for thier abuser. Be done with her. She is no Tina, that's for sure. Let these thugs and punkettes go about their shameful lives and let's not feed their wallets.

Posted at 2:51PM on Mar 13th 2009 by muffy

52. Instead of buying her cd's maybe we should donate as much to a shelter.

Posted at 3:03PM on Mar 13th 2009 by muffy

53. I feel Covergirl should drop her, not becuase of what happened to her, but because SHE WENT BACK TO HIM. Love be damned, when a man does something like that to anyone, let alone a woman...it's adios amigo. Anyone with an ounce of self esteem would not go back to hm. Forgive him, yes. But go back to him? No! Well, if he truly is love of her life, maybe in 20 years or so when he has proved that he has reformed. Despite her celebrity and money, she is a typical abused woman, and that makes her not a good role modle for young girls.

Posted at 2:53PM on Mar 13th 2009 by Rainbow

54. Being in the spotlight most of the time i think she should wise up and dump brown already,I don't think its a very good vibe she is sending her fans,,especially the youger ones that adore her,

Posted at 2:54PM on Mar 13th 2009 by Stormy Lee

55. you people are so retarded, if you want a role model for your children, than you should be that role model and not depend on some famous person to fill that role for you. They are not perfect, so quit expecting them to live perfectly, they are human just like everyone else.

Posted at 2:54PM on Mar 13th 2009 by Lisa

56. amazing how Kate Moss can hook up with a junkie - be seen snorting coke on video by her 5 year old & yet get big advertising campaigns. Kate &Pete as a matter of habits fought paps publicly frequently - so we judge them by a different standard to rihanna who's younger??

Posted at 2:55PM on Mar 13th 2009 by Jono

57. Revlon better keep Rihanna...she's a prime example of the millions of women Revlon has made hundreds of millions of dollars from who've been wearing their thick-azz Covergirl make-up for decades to hide bruises on their face and neck. Revlon is equally as guilty as Chris Brown.

Posted at 2:17PM on Mar 14th 2009 by Peppermint

58. If your man beats you the night before...Don't worry just put on alot of Revlon Foundation and tons of lip...It's easy breezy Covergirl...

Posted at 2:57PM on Mar 13th 2009 by Tealeaf

59. What the hell are we teaching our kids these days? It is NEVER ok to hit a woman - EVER. Get that thru their heads. What the hell is going on in this world?!?!?!?!?!!!!!! And yes Cover Girl should relpace her with someone that women/girls could look up to not someone that got her a** kicked by her boyfriend and is back together with him. What message does that send to women/girls everywhere??? That its ok to get beat. ITS NOT!!! Didn't her parents teach her better? What about him? Didn't his parents teach him better? Good Lord what a stupid girl!

Posted at 2:59PM on Mar 13th 2009 by Anna

60. Yup, Cover up dem Bruises with CoverGirl!!!!

Posted at 4:45PM on Mar 13th 2009 by Andrea

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