Revlon: Is Rihanna a Flawed Covergirl?

RihannaRevlon has secretly hired a huge polling company to find out if Rihanna is hurting its competitor, Covergirl.

An online survey is circulating by the folks over at Harris Interactive. The survey -- which we've learned was commissioned by Revlon -- features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product.

The obvious implication here -- are women pissed off that Rihanna got back with Chris Brown and therefore would be less likely to buy Covergirl products? That's what we're thinking.

We confirmed with Harris Interactive that the poll is a "proprietary study by Revlon" -- translation: no one was supposed to know Revlon was doing recon on its competitor.

We spoke with someone at Revlon who said she'd get back to us. We're still waiting.



Tags: Cover Girl, Covergirl, makeup, Revlon, rihanna, robyn fenty, RobynFenty

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(Page 5 of 16) Previous 15 Comments | 3 | 4 | 5 | 6 | 7 | Most Recent | Next 15 Comments

61. Role models? Hell, she's what, 21? MOTHERS AND FATHERS SHOULD BE ROLE MODELS, PERIOD. This is what's wrong with this freaking country today, we depend on others to raise our children. Leave the poor girl alone, after all, she is the victim. And if she can forgive, why can't we? ( If it were me, I'd quietly step aside and find me a filthy rich, old, old, old single white fart, period--Rihanna go to South Beach, Miami, you'll surely find one there!!!!) Let them be, and if they want to hurt each other, so be it. It's their lives, their careers and it shouldn't have anything to do with selling products. Besides, we need to concentrate on getting this great country back on track before we all go down the toilet. I'm just saying, for what it's worth. Peace.

Posted at 3:02PM on Mar 13th 2009 by PAHairston

62. By the same token, are we teaching our girls to hit boys? Is that not battering also? Any person who is battered will one day get enough, and that's what happened with Chris. Rihanna has been battering him for over a year now, and you hypocrrites who only speak about one side of battering really need to do some soul searching. Rihanna started a fight that she lost. She's the batterer, not him.

Posted at 3:03PM on Mar 13th 2009 by justice for Chris

63. if michell phelps (sorry if spelt wrong) is dumped for smoking pot the she should be dumped for lettign a man treat her like a piece og gym equiptment at the ultimit fighting gym.she should be ashamed of herself and i am so mad that all this went down.I for one will not be buying either hers nor his cd's or anything they have to do with and that pisses me off becaue i loved her music, abd the song "Stand up" has her in it i know it is abouit cancer but the lyrice work for what she is going through right now as well. I hope she will see the light and send his ass to jail, i am sure the men there will be happy for that, he is pretty! lol

Posted at 3:03PM on Mar 13th 2009 by sarah

64. everyone should drop her like she's hot,cause with the message she is sending is is NOT!

Posted at 3:07PM on Mar 13th 2009 by Stormy Lee

65. "Covergirl" - For those who like to get beaten then hide it because they are dumb.

Posted at 3:05PM on Mar 13th 2009 by Sally

66. So then, Kate, (#42) if it's just about the make-up and nothing else, would you be okay with Chris Brown JOINING Rihanna on one of these Cover Girl commercials?! And later, when he goes to prison for having beaten her bloody, he can do the next commercial from his jail cell and still look forward to your patronage? Or how about this: He can team up with OJ, and together---from prison---they can talk about how much they love females who wear Cover Girl! (Nicole Simpson won't be able to do a commercial, though.)

See how it's NOT just about the make-up? It's about not helping to pay for the perpetuation of messed-up lives.

Posted at 3:06PM on Mar 13th 2009 by Annie

67. Covergirl is supposed to be about fun. "Easy, Breezy, Beautiful Covergirl." When I see Rhiannah now I think hurt, lonely, abused, misguided and damaged. Therefore she's failed as a covergirl.

Posted at 3:14PM on Mar 13th 2009 by Diane

68. Why would Revlon want aCover Girl whose face looks like a smashed pumpkin. Whatever happens she will get what she deserves dfrom Chris A Hole Brown. He is a woman beater and a punk for hitting her. If he raised a hand to me I would kick his AZZ

Posted at 3:12PM on Mar 13th 2009 by Barbara Blose

69. It's funny that everyone defends Chris and points the finger at Rihanna as the supposed batterer. When has Chris said that he's being battered...and every day, at that? Isn't this just as much rumor as all of the things about Chris that are so easily dismissed? And while everyone is saying she must be guilty because she went back to him, why hasn't it dawned on any of Chris' defenders that if he is the one being battered, why is HE creeping around at HER house every day for a week before the court hearing? Doesn't that make him dumb for trailing around after her? That is, if that's the logic you want to use...but there's not much logic on here, just ignorance. It seems like all of the woman beaters and misogynists congregate here. Because after all, it's okay to beat someone to a pulp if they slap you after you've been caught being a womanizing cheat. Glad I don't live next door to any of you!

Posted at 3:14PM on Mar 13th 2009 by MH

70. WTF DOES THIS HAVE TO DO WITH COVER GIRL? omgg this is hilarious. why should she lose this endorsement deal simply because she went back to her apologetic abuser? wtf? who cares, honestly? if you USE cover girl, what difference does it make if rihanna uses it to? she probably won't even stop using it. a product is a product. i know i use wet slicks and rihanna advertised those and i'm not going to stop just because she is "in love" with chris brown. okay, soooo? and this means WHAT to me? like, in the long run, really ... this is being blown out of proportion. suuure they're both abusers and both need help, but since this whole thing is about sending the wrong message to kids, i don't see how it concerns cover girl. kids shouldn't be using cover girl any damn way

Posted at 3:16PM on Mar 13th 2009 by Haviah Mighty

71. He beat the crap out of her, he threatened to kill her, he tried to shove her out of a moving vehicle, he fled the scene leaving her alone and battered, and has yet to own up to what he did and directly apologize. And two weeks later she was back with him. I'll be honest, I'm not sure which is worse. Although they are free to live their lives as they choose, they should no longer be held by the media or advertisers as role models to our youth.

Posted at 3:16PM on Mar 13th 2009 by IreneW

72. I am sorry but she is giving a bad message to young girls and woman that is okay to hit and be hit. And for the men and boys it is okay to blame her for what is bothering you. Well, it is not okay. There should be more spoke persons out there that should speak up. Celebrity are just people that imitate what we want our lives to be, This is Ike and Tina Turner, ReRe learn your lesson and leave the abuse.

Posted at 3:18PM on Mar 13th 2009 by Proud American

73. For the people who thinks that RiRi is victimized by the media, they are wrong, she called the police, she created this huge, paramount scandal and the next she goes back to what she likes - She is also finished as an enterteinner - so much money, so much power, so much bling bling for 2 idiots who frankly deserve one to each other

Posted at 3:20PM on Mar 13th 2009 by cct

74. Ya know, maybe CoverGirl can use Rihanna to advertise their concealer cream. It works wonders covering any bruises or cuts left from the last beating you got from your man. The tag line could be: "CoverGirl has got you covered, girl."

Posted at 3:24PM on Mar 13th 2009 by PR

75. "Easy. breezy, beautiful..." doesn't seem to fit with the news surrounding Rihanna. If she knows whats good for her, she'll realize that she's the catch (not CB). Her career will suffer greatly if she remains with him, although she allegedly hit him first.

Posted at 3:29PM on Mar 13th 2009 by Melissa

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