Oprah Winfrey just had another Aha! Moment -- when she decided to wage a legal war against an insurance company using her signature catchphrase.

Just a few days ago, Oprah's lawyers fired off a cease and desist letter to Mutual of Omaha demanding they shut down their plans to run a gigantic advertising campaign with the slogan, "Official sponsor of the aha moment."

In the letter, sent April 21, Oprah's peeps claim they have the rights to the "Aha Moment" slogan and they threatened to sue because O doesn't want Mutual to mislead her fans into thinking she's associated with them.

But Mutual of Omaha is fighting back with a lawsuit, claiming that even if Oprah had trademark rights to the phrase, she "abandoned" those rights by failing to "police their alleged mark" when other businesses used it in the past.

In the suit, filed Wednesday in federal court in Nebraska, Mutual asks the judge to rule that they have the right to use the phrase in their campaign.

Your move, O.

"Slumdog Millionaire" lovebirds Dev Patel and Freida Pinto shared a real life cute moment together while having lunch in Israel earlier this week.

Neither of their parents have ever attempted to sell them.

Jai-ho!

LITERALLY! Watch for falling stars...

We've just obtained photos of the ambulance Michael Jackson's chauffeur allegedly smashed into yesterday -- and it looks more like a scrape-and-run than a hit-and-run.

As you can see in the photos, there's obvious damage on the left side of the ambulance, including the driver's side mirror which is hanging on by a thread. The EMT told us the sudden impact caused injuries to him and his partner -- who were sitting in the ambulance at the time.

Can you guess which celebrity leading ladies gave birth to these cute kids?!

Once Madonna strapped one on, the little red bracelets became more popular than Ed Hardy shirts at a poser party! Check out who's rockin' the string!

Some of the biggest models in Hollywood have aged like wine. Others ... not so much.