Michael Bay: Steven & Jerry Wouldn't Take This!

Michael BayMichael Bay sent a scathing email to Paramount Studios before the release of "Transformers 2," complaining in effect that his famous director friends would be shocked at the way Paramount was promoting the flick.

We've obtained an email dated May 4, 2009 -- from Bay to Paramount head Brad Grey, along with a bunch of other Paramount honchos. Bay complains bitterly that Paramount's ad campaign for "Transformers 2" was tepid and ineffective.

"... I have been waiting, and waiting for the anticipation of an 'event movie' to make it into the 'public zeitgeist,'" Bay writes.

Bay calls the print campaign an "abject failure," with a "pathetic presence" in the L.A. Times. He's especially pissed about the profile of the movie on the MTV Video Awards, calling it "so lame."

But here's the best part. Bay name-drops Jerry Bruckheimer, saying Jerry always told him "a studio that does not make [the opening of a movie] an event ... will get bitten in the ass." He then adds, "Besides my good friend Steven [Spielberg], Jerry has made a lot more successful movies then (sic) all of us."

Bay then asks, sarcastically, "Is this is a cash issue with your company?"

In fairness, on June 6, Bay clearly had a change of heart, sending an email to Grey and others at Paramount, praising them for treating him well, adding ..."Paramount is like family. Thank you all for busting your butts and bringing your 'A game' for the release of Transformers."

Bet Steven and Jerry haven't sent such a nice email to their studios!



Tags: brad grey, BradGrey, jerry bruckheimer, JerryBruckheimer, michael bay, MichaelBay, paramount studios, ParamountStudios, transformers 2, Transformers2

Reader Comments

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31. Michael Bay also doesn't get that it's "could have" not "could of"... This sort of grammatical error makes my skin crawl especially when is appears in a "professional" letter. Perhaps Bay also needs to hire an assistant with a basic grasp of grammar.

Oh, and is Transformers 2 coming out this year???

Posted at 5:30PM on Jun 21st 2009 by BurbankGuy

32. I've met Mr. Bay a few times now. I can honestly say that he's a punk. He's movie making skills are very limited... whipping great crews endlessly and over stimulating the audience with adolescent crap. He should watch some of his friends films more closely.

Posted at 5:38PM on Jun 21st 2009 by goldenboy

33. Does anyone remember Bay's HiDef VS Blu Ray rant when Transformers was getting released on DVD? then he retracted it. I have a feeling he should not be let near a keyboard when he gets a head of steam about something.
That said, he does have a point. The Australian Red Carpet premier of Transformers 2 (since there are Australian actors in it) was a non event with media and paparazzi actually discouraged from attending!
Then the related TV interviews were an absolute yawn (was Isabel Lucas jetlagged?)
Maybe this is a sign of new studio marketing, relying on the fact that fans of the first one will be looking out for the sequel so there's no need to push it.

Posted at 7:46AM on Jun 23rd 2009 by malb

34. As an employee of Paramount Europe, I have to say that we are more interested in Dvd sales. In our screening rooms we hardly ever show Para films. Also the Para premiers r the most tedious events. I used to boast to people when they talked about their favourite films "thats one of ours". Its been awhile sinse I said that to anyone.

Posted at 8:28PM on Jun 21st 2009 by sonsoffreya

35. Brad Grey is completely CLUELESS.

Paramount Pictures is completely CLUELESS.

Michael Bay is a NIMROD.

Posted at 9:04PM on Jun 21st 2009 by Rob Moore

36. Sumner Redstone is an IDIOT.

Brad Grey is a MORON.

Michael Bay is a NIMROD.

whoops did I sign my name?????

Posted at 9:09PM on Jun 21st 2009 by Rob Moore

37. Just another lame CGI movie. No amount of hype in the world will change that.

Posted at 10:13PM on Jun 21st 2009 by Stussa

38. Now, was this all that important to really report news on with all the rest of what is going in the world?

Posted at 10:22PM on Jun 21st 2009 by Dog Couture

39. MIchael Bay first declined the offer to direct Transformers because he wasn't a fan or knew anything about the cartoon. I would rather have a no name director whom grew up as a fan of Transformers then a grown man whom has never watched the cartoon be offered the director position. That was Paramount's mistake, Transformers was my fav cartoon as a kid, Paramount should have never hired Bay, I HOPE BAY QUITS TRANSFORMERS AND LET THE NEXT MOVIE BE DIRECTED BY SOMEONE WHOM GREW UP WITH TRANSFORMERS. Transformers is not like a sports team, when you move to Los Angeles you can become a Lakers fan, just as much as someone whom grew up in Los Angeles. Transformers from the start is kids show, and message to Bay: you never liked Transformers as a kid so why start now as an adult, please quit, for all the true fans.

Posted at 3:02AM on Jun 22nd 2009 by steven

40. This guy's an idiot if he thinks no one knows there's a Transformers 2 coming out.

Posted at 4:52AM on Jun 22nd 2009 by snickers

41. This so called 'story' reads like a segment from Entourage. Bay had a bee in his bonnet sent and sent an email. The massive marketing machine behind ROTF is in full force and now he's fine.

Posted at 9:44AM on Jun 22nd 2009 by Jason

42. Worlds worst director complains studio doing a bad job of promoting horrible film about children's toys. Man, he's the luckiest man on Earth, and he complains about it and name drops film makers that at least try to make decent movies. Bay has never made a good film, and it's easy to see why. He's a jackass.

Posted at 10:36AM on Jun 22nd 2009 by fleiter

43. i met bay, can't say he was particularly gracious. came off as acting arrogant and money-obsessed but actually totally insecure and uneducated.

Posted at 7:58PM on Jun 22nd 2009 by zoolander

44. Despite all the ponderings, Transformers 2 will do just fine at the box office. It will be one of the biggest hits of the year, regardless of the number of e-mails sent out.

Posted at 5:00AM on Jun 23rd 2009 by Last to Know

45. I think it's great for an artist to demand that her/his work gets the marketing it needs to succeed and be seen However, most people who care about movies don't consider Bey a real artist.

Because he's so arrogant, he never seems to grow as a director. Whenever I see his films, I feel like I'm watching the same soulless story over and over again with new toys and gadgets. Preposterous Set Up-Overdone Blow Up-Pseudo-sentimental ending. Over and over again. The only striking thing about his films is the depth of his contempt for his audience. He really thinks we're too stupid to deserve better.

But they keep paying him to make bad movies, and we keep buying the tickets. I'm guilty because I love, love, love action movies. (John Woo is my fav action director because he knows how to merge violence and action with emotion and meaning.) I love seeing things crash and explode but that does that mean that studios have to sacrifice a good story to make it happen? I would be willing to sacrifice two explosions for film for two script rewrites that would make the story better. Really. They definitely put more work into effects than into scripts and it shows. That's why people went crazy for Batman last year. It was an action movie with a script that somebody actually bothered to think about!!

Maybe we all have to sit back for a second when this film comes out and ask ourselves if we should pay to have our intelligence insulted. We should demand better movies and stop paying for mediocre product from bratty directors and overpaid actors.

Posted at 5:18AM on Jun 23rd 2009 by ActionFlickChick

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