MJ's Explosive Pepsi Shoot Video -- 25 Years Later

Video from the 1984 Pepsi shoot where Michael Jackson's hair caught fire ... finally released.



The video, obtained by US Magazine, shows exactly what went down when a pyrotechnic mishap ended in Michael's scalp being scorched.

After the accident, Jackson became addicted to painkillers.


Tags: burns, commercial, explosion, fire, michael jackson, MichaelJackson, painkillers, pepsi

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46. Oh my poor baby :((((( and he still danced!!!!!! He tried to stop it by spinning :(((((((
God Bless You Michael, may you find the peace you never had here on earth!

Posted at 1:55PM on Jul 15th 2009 by ralu

47. Man, when vidoes like this start to get released it really makes me wonder where society is headed......i think we're headed for doom. RIP MJ - Not only a GREAT performer but a WONDERFUL human being as well.

Posted at 1:56PM on Jul 15th 2009 by We are doomed

48. Kids.

25.years.ago
Rehab is a month, at most.
Blame the pederast.

Oh good, you all get to look up pederast now.
Name fits pefectly.

It was time for dude to die.

Posted at 1:56PM on Jul 15th 2009 by Las Vegas Greg

49. OMG! My poor baby...Oh My God. That was Horrible. Its worse than what they showed on the Movie "The Jacksons, The Movie"

No wonder why he was soooo secluded. My poor baby. I'm soo sorry this hppend to you Michael. I love you Soo much


~RIP My Angel~I Love You Most~

Posted at 1:57PM on Jul 15th 2009 by Romi

50. why did it take so long for those other men on the set to run up to him to help? Clearly the flames were above his head.

Posted at 1:57PM on Jul 15th 2009 by mommy

51. I didn't see any of his BROTHERS jump in to help him. Did anyone else see any of the actual JACKSON BROTHERS in there helping? I saw one toward the end looking on but didn't even put down his damn guitar! Yeah those Jackson brothers really loved Michael. I think they have all been jealous their whole lives of him and of course they wouldn't help him beat his addiction. HE was the breakout star, not them. Now, mom and the girls, don't know...maybe they did try. Whether they did or not, he's gone. Burns are the worst pain you can have, so I see how he got addicted. Poor, poor guy.

Posted at 2:16PM on Jul 15th 2009 by Fiddle-dee-dee

52. OMG!! That is horrific!! His enitre head looks like it's on fire! No wonder he didn't have any hair! Why has this been covered up for so long? To keep up the image of hair for the fans?? Good Lord the man could've used a little empathy through out the years!

Posted at 2:04PM on Jul 15th 2009 by Nancy

53. that was the beginning of his end.........
:(

i know people who've been injured at work also....and become addicted to painkillers. its too much.

R.I.P. MJ.

Posted at 1:58PM on Jul 15th 2009 by dizzylizzy

54. Perez is so f'd up! why would he do this?: http://www.931theparty.com/cc-common/gallery/display.html?album_id=948 Not good.

Posted at 1:58PM on Jul 15th 2009 by Kim

55. God my heart goes out to him more and more each day. He had to deal with so many tragedies. Now I understand how he gotten addicted to pain meds. Plus he had lupus, and ontop of that the skin disease, I saw how that disease was horrid for him on abc last night..

I will never judge anyone by what media says again.

Posted at 1:58PM on Jul 15th 2009 by hype

56. Hair is flammable with or without oil. Don't believe it? Hold a Bic to your freshly shampooed locks and then come back and report (wait until it dries, though).

Posted at 1:59PM on Jul 15th 2009 by Dina

57. So sad, poor guy, rest in peace

Posted at 2:00PM on Jul 15th 2009 by jnia

58. Dude, I remember this being a huge deal when I was a kid. The footage they used to show on the news was nowhere near this close up. I remember Pepsi didn't want to award damages because they were saying that his jheri curl spray was responsible, as the bottles warn to keep away from open flame. The defense was that his hair had actually been sprayed with water and, as the video states, the explosion went off a few seconds too early before he would have been out of harm's way. I think they wound up paying him $1M, which he donated to the MJ Burn Unit in the hospital where he was treated. This would be traumatic for anyone, but I'm sure the psychological aspect of it was also magnified for someone very insecure in their appearance to begin.

Posted at 1:59PM on Jul 15th 2009 by Aly

59. OMG!! I cannot believe how long his hair was on fire before someone got to him! Awful, just awful! 8-(

Posted at 2:00PM on Jul 15th 2009 by Elissa

60. Went up like a roman candle.... good ol jerycurl will do that

Posted at 2:00PM on Jul 15th 2009 by RUFIE

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