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Goodbye Peacock,

Hello Ryan

7/27/2009 2:55 AM PDT BY TMZ STAFF

ben silvermanCo-Chairman of NBC Entertainment Ben Silverman is bailing from traditional media and going the way of TMZ -- it's all digital baby.

Actually, Silverman is starting a company with Barry Diller. The mission: To integrate digital media with traditional and bring advertisers along for the ride at the very beginning.

Basically, as TV and the internet become one box, Silverman is trying to create a one-stop shopping company that can produce, market, distribute and advertise new media.

Our spies say Silverman's first target is mini-Merv Ryan Seacrest. They're already in talks.

Silverman has exec produced "The Office," "Ugly Betty" "The Biggest Loser" and a bunch of other stuff.

7 COMMENTS

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1.

Mikey    

I want some butt sex!

1860 days ago
2.

MindTerrorist    

WHO GIVES A RATS ASS!!!!!

1860 days ago
3.

LongJohn69    

God help us if Seacrest gets as big a Merv did.

1860 days ago
4.

Peterson32    

Just because people have wide access to all sorts of material via the web doesn't mean they're any smarter. Case in point: anyone who would watch the crap that carries Seacrests name as a producer which is all total crap. Not that Silverman has put together much meaningful programming either-he may be only slightly above the very bottom least common denominator which is what Seacrest is all about-he can't even do a halfway decent radio show let alone anything else and his recent treatment of his long time agent proves what an ungrateful little no talent weasel he is.

1860 days ago
5.

Miss Bu    

Isn't this the guy who did Iam a celebrity that Spent was yelling at over the phone,.

1860 days ago
6.

Trooper Tom    

I can't figure out why Seacrest is so popular after all he is just a bobble head on a TV show that has about run its limit

1860 days ago
7.

christy    

People seem to be just throwing money at Seacrest, but why? Give me one good reason.

1859 days ago

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