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Elin Nordegren -- From Tiger to Puma?

12/16/2009 1:40 PM PST BY TMZ STAFF

While Tiger Woods is losing sponsors left and right, TMZ has learned his wife, Elin Nordegren, is "very close" to signing a deal of her own ... and the company happens to be Nike's archenemy -- Puma.


An official from Puma -- the athletic wear company -- has confirmed they are in "internal discussions" to sign Elin as a spokesperson for a new Swedish-inspired clothing line called Tretorn.

The rep tells us Puma is after Elin because they feel she's "a good brand fit."

We could not reach Elin for comment.

For more sports stories, check out tmzsports.com!

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Reading & Laughing    

For everyone telling TMZ to check the facts.... you need to check yours.... Tretorn is now part of the PUMA company and they have designed a new line of clothing and shoes inspired by the originals of the original Tretorn company....

1775 days ago


I just stinking LOVE IT. They couldn't get anyone better! Take that NIKE, you large brand of twits.

1775 days ago


I hope she concentrates on some new revealing milf wear... us golfers need some action in the clubhouse!

1775 days ago


It's about time she starts supporting herself!! She's going need a job! 20 million is not much for a golddigger that has been living on Billions!!

1775 days ago

takin action    

I have contacted Nike and told Mr. Knight that I thought his "blip" was flip and I won't EVER buy Nike products again. And is it just me or has anyone else caught the irony of TREE TORN?

1775 days ago


This is just purely out of spite. Does Elin run the 100m in less then 9 seconds or something?, NO.

1775 days ago


Tiger Woods is so no more. Good for Elin and the kids; smooth transition into their next phase, and probably a great improvement in culture and environment moving to Sweden. Excellent news. So, TMZ, let's see this news confirmed tomorrow? Possible?

1775 days ago


Tretorn is a well established Swedish company that had major success in tennis throughout the 70's and 80's. The made a classic tennis shoe and were the major makers of a presaureless tennis ball. Puma bought the company.

1775 days ago

Keith Guyot    

Interesting how TMZ and Harvey Levine keep going after Tiger for his infidelities but there is no mention about the crime comitted against him by his wife of domestic violence. Be fair Harvey, you called Chris Brown out but you have said nothing about Elin. Could it be that she is a blonde and Tiger and Chris are black men that you are trying to ruin them? She should be arrested and forced to complete community service and take anger management classes just as Chris Brown. I am sure you will not respond because you know I am right Harvey!

1775 days ago

Zach Swan    

Mere mortals, which includes nearly all of us, and especially women who haven't "played at this level" have difficulty understanding the following simple concept: when a celebrity or athlete (especially one who was making $100,000,000+ per year) has sex outside of their marriage, it is NOT cheating. It's a perk.

Anyone, other than the very few who hooked up with their future partners before they were anything, know this and understand the terms going in. Clearly Elin was very upset about something (who knows what it was - maybe Tiger laid down the law and demanded she stop fooling around with the pool boy?) If she somehow deluded herself into thinking there wasn't a price to be paid for the opportunity to live a lifestyle that 99.999999% of us are not familiar with, then there is treatment available for that. Let's hope she seeks it out before much more damage is done to her future earnings stream.

1775 days ago


Elin has a signature model shoe. It has a steel toe for increased kicking power to the shins, head and balls. No report yet on how the tests on Tiger are going so far.

1775 days ago


bad move.
kind of silly.
i would not buy a
product from this woman.
she has done nothing.

1775 days ago


First product they will market is a jockstrap for women with camel toe and a vibrating tampon.

1775 days ago


20. look, burn Tiger as you may but the guy was just following his natural instincts.
You have convinced me! Sometimes my natural instinct tells me to whack stupid posters over the head, I think I'll just do that in the future - to get rid of idiots procreating and make room for my own genes...

1775 days ago


The women-haters on this board are very clear: If you have an affair outside of marriage with Tiger Woods you're a hooker, and if you marry him you're also a hooker. Seems they are totally convinced no woman could ever fall in love with the guy. They must really hate him.

1775 days ago
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