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Elin Nordegren -- From Tiger to Puma?

12/16/2009 1:40 PM PST BY TMZ STAFF

While Tiger Woods is losing sponsors left and right, TMZ has learned his wife, Elin Nordegren, is "very close" to signing a deal of her own ... and the company happens to be Nike's archenemy -- Puma.

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An official from Puma -- the athletic wear company -- has confirmed they are in "internal discussions" to sign Elin as a spokesperson for a new Swedish-inspired clothing line called Tretorn.

The rep tells us Puma is after Elin because they feel she's "a good brand fit."

We could not reach Elin for comment.

For more sports stories, check out tmzsports.com!
283 COMMENTS

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31.

lisa    

"Tretorn" is not a new "line"....it's an old brand. They're probably trying to revive it in the USA.

1772 days ago
32.

Ziggy    

Like she needs more exposure and money!! I say find a struggling nobody from the ole U. S. of A. and spread the wealth instead of strengthening the Swedish economy while our own is in financial ruins. Nothing against Elin, but she's got enough on her plate and a boatload of Tiger's U.S. dollars to last 10 lifetimes. Why not give some other girl a chance to earn a decent living and have a shot at the American dream?

1772 days ago
33.

Marie    

Yes, as some people have already written, Tretorn is an old Swedish brand (the company originally started out in 1891, but the Tretorn brand is from the 1930's).

Check these old ads out:
http://www.samlaren.org/tretorn

And take it from someone who knows: Tretorn was founded in the Swedish town of Helsingborg - which happens to be the city Thomas Nordegren (Elin's father) comes from!

1772 days ago
34.

Bubblebunny    

Take the endorsement, and kick Tiger to the curb. Refuse all his $$$, except have trust funds set up for the kids, after they are 21. Make your own $$ and just politely tell Tiger to step off. Also make him seek psychiatric counseling, or he cannot see the kids. He has bad morals and judgement problems. What a nightmare, Tiger. This woman ACTUALLY REALLY LOVED your sorry ass.

1772 days ago
35.

Bubblebunny    

Dear It's Natural,
That is only in the uncivilized Animal Kingdom. I must say- I can smell you from here.

1772 days ago
36.

Ziggy    

44. Take the endorsement, and kick Tiger to the curb. Refuse all his $$$, except have trust funds set up for the kids, after they are 21. Make your own $$ and just politely tell Tiger to step off. Also make him seek psychiatric counseling, or he cannot see the kids. He has bad morals and judgement problems. What a nightmare, Tiger. This woman ACTUALLY REALLY LOVED your sorry ass.

Posted at 2:03AM on Dec 16th 2009 by Bunnie

Yea, that's right. Tell Tiger to keep all of his $990 million so he can spend it on whores. Yeah Tiger, as your wife I'm telling you to do me a favor and step off!! Bunnie, what drugs are you on? That's some good sh^t.

1772 days ago
37.

tiv    

first off Tretorn is not New i wore them in the 70s 80s was my favorite shoes lol get it right TMZ!!

1772 days ago
38.

Jane Layne    

You go girl! Elin is playing this just right. Ditch the cheating swine, take the $20 million you're entitled to based on the prenup you signed and go make as many endorsement deals as you can get. She doesn't need the $55 million that Tiger was offering her to stay in a sham of a marriage. She can go make tons of money all on her own. There are probably tons of female-oriented companies and brands that would love to have her as a spokesperson. She's a smart, strong woman who ditched her cheating husband instead of singing the old "stand by your man" refrain. You Go Elin!

1772 days ago
39.

Bonnie    

Living well is the best revenge. Leave Tiger to his various bar girls, hookers and whores. Elin's been classy throughout. Hope they sign Elin for big bucks. I'll buy their brand in a heartbeat.

1772 days ago
40.

Anon    

Tretorn? That's not new. It's sort of a Swedish version of Lacoste isn't it? Anyway, good for Elin!

1772 days ago
41.

Deep Digger    



would not be funny if tiger = cheetah standing next to kids wearing PUMA = cougar? that would choke phil knight.

i do not know if tiger will ever be able to man up to face the nation, but if and when he does, cameras will be all over him. he would definitely want his wife and his kids to be next to him.

jokes would be plenty and i am sure every comedy and late night tv shows would make fun of it. lots of positive publicity for PUMA with no effort in the expense of tiger and his puppet master nike. i would be looking forward for SNL.

i am not sure if tiger included his kids in his nike contract though. he had a phony wholesome image and whole family sporting nike looked cute. nike probably added incentive for him to use his kids. he did not care about his kids. every extra dollar meant another ho, so i do not think he would bother.

another publicity for PUMA would be their divorce which will receive huge coverage. and everytime she wears PUMA going in and out of court, that would be a nice ad for PUMA.

if PUMA thinks this thoroughly adding with some sarcastic fun, they might be able to come out winner. but, they need elin rebelling against tiger which should not be that hard. i am sure elin is looking to take revenge. i would have been very disgusted if my husband was partying with porn stars when i was pregnant.

1772 days ago
42.

AZ    

Love it and a smart move by Puma! Elin will make a great and a very attractive spokesperson.

1772 days ago
43.

Michele    

I'm curious---Has Elin ever been interviewed? Not about her cheating husband, but just in general, before this all went down? I don't think there's one interview with her anywhere. Makes me wonder if she's a dim bulb? Or perhaps just really shy? Weak, perhaps?

1772 days ago
44.

AZ    

47. first off Tretorn is not New i wore them in the 70s 80s was my favorite shoes lol get it right TMZ!!

Posted at 2:31AM on Dec 16th 2009 by tiv

That's the only tennis shoe I would wear when I played tennis in my younger days. Very comfortable, had terry cloth to prevent blisters, and a little blue boomerang-like shape for the logo. Is this the same Tretorn? I didn't know they were made by Puma.

1772 days ago
45.

azlizard    

Quick where do I turn in my Nike stuff for Puma?? What a triumph for Puma....just brilliant!!!!!

1772 days ago
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