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Tiger No Longer the Face of Watch Company

12/18/2009 5:50 PM PST BY TMZ STAFF

It was only a matter of time: Swiss watch company Tag Heuer has announced they won't be using Tiger Woods' tarnished image in any of their upcoming advertisements in the U.S.

Tiger Woods No Longer the Face of Watch Company

The CEO of the company told the Swiss paper Le Matin today, "We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events."

Translation: Just because Tiger ran through cocktail waitresses like clockwork, doesn't make him a good spokesman for a watch company.

For more sports stories, check out tmzsports.com!
143 COMMENTS

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91.

ade    

but why can't people move on from this story?
infidelity , i swear i think i have heard of that word before!

i think alot people might not want to admit it but they are lacking something in their own lives. it's just too obvious Now..

1678 days ago
92.

isthatallthereis    

boo hoo...it will be interesting to see which ho or ho's he hooks up with after the divorce.

1678 days ago
93.

ic    

ENOUGH ALREADY I AM SICK AND TIRED OF READING ABOUT TIGER ...GIVE IT A BREAK..WHAT IS WRONG WITH YOU...YOU LOVE MISERY...ITS OK A COUPLE OF STORIES BUT THIS IS OVERKILL...DON'T YOU GET IT...PEOPLE ARE GETTING TIRED OF THIS CRAPPY NEWS...HE DID NOT KILL SOMEONE..HE CHEATED LIKE MOST MEN DO AND I AM SURE YOU DO TOO...

1678 days ago
94.

sst226    

Tiger, you better manage money carefully now because all your endorsements are leaving you except Nike, its slogan "just do it". Of course, they have Michael Jordan plus maybe many athletes cheated on their spouses... here's a new slogan: "CHEATERS DO IT".

1678 days ago
95.

sounder    

hearing chatter about beefed up security at Torrey Pines from tour players. Also hearing that he hasn't been in Florida in 2 weeks.

he's coming back for the Century Club of San Diego Invitational. don't expect any talk show appearances, divorce filings, press conference, etc.

Just going back to the game.

Expect the announcement 2nd week in January.

Boom!

1678 days ago
96.

ToBinge    

Get your private invite to : http://www.ToBinge.com

1678 days ago
97.

THE Golfer    

This whole fiasco is interesting from a psychological perspective. Why are millions of people so fascinated with the private life of Tiger Woods? Can the blame can be put entirely on the culture of hero worship that exists in our society? It also begs the question. Are narcissists born or made? In Wood's case, it must be the latter. A prodigy who has been lavished with attention and praise almost from birth, it was pre-determined and inevitable that Woods would turn out the way he has. Up to the present, he has always had a team to buffer him from reality, to clean up his messes and polish his image. Tiger has been so insulated from the public, that he no concept of reality, which may answer the question as to why he has acted in such an astonishing manner. In the life of any narcissist, there is inevitably collateral damage, in this case his family suffering the public humiliation reserved for all those in the public eye. Can a Tiger change its stripes? In the long term, not likely. He may try to change his image in the short-term, attempting to reconcile with his wife, but certainly not for altruistic reasons. I believe his goal will be to win back public support, rather than the love and affection of his wife. It is plain that his wife sees Tiger for what he really is. She seems determined to distance herself from him. Tiger would do better to leave his wife be and carry on as a bachelor. Better for him not to ruin any more lives than he already has. It will be interesting to see the reaction of his fans as this saga continues to unfold.

1678 days ago
98.

ToBinge    

1678 days ago
99.

Miia    

I just want to say, when this scandal gets old , Tiger gets back on the course, all these company's that are dropping him, will be there kissing his ass, trying to get him back. Another thing, people should sweep behind there own back doors before starting on someone else.Wouldnt it be funny if the CEO's of the company that are dropping Tiger get caught up in their own scandal's, which is a pretty good chance of it.

1678 days ago
100.

J    

Who wears Tag Heuers anyway? People with jewelry store credit cards?

1678 days ago
101.

lili    

119. Who wears Tag Heuers anyway? People with jewelry store credit cards?

Posted at 12:07AM on Dec 19th 2009 by J
*******

Ummm, tags are darned nice expensive watches that can cost
several thousand dollars. Go to the website, their gorgeous.
Plenty of wealthy people wear Tags, now they have Leonardo on their site.

1678 days ago
102.

ade    

the Golfer--the only problem with that is--we have assumed so much to be true---we have assumed elin beat up tiger, we have assume he slept with all these women--thank God for the word "alleged" or tiger could have sued the pants off most of them

i say "i bet he didn't sleep with most of the women mentioned"--luckily for jessica simpson not looking for 15 minute of fame---people would have assumed he slept with her too..

somethings we know, but a lot we don't--fortunately or unfortunately, the man that could tell us has decided not to share his private life. well, i suppose his entitled to something.

each time i read in here someone say mistress number 9--i just roll my eyes like wow--how stupid are you, you just believe anything some fame attention whore says---wow

until tiger talks--am not buying this nonsence that he's paying off women--the man lives in a 2.4 million dollar home and he's worth 1 billion--that should tell you everything

he's not paying anybody 3 million dollars--i just don't buy it.

but i guess it makes for a great story to people in here...

1678 days ago
103.

lili    

Mike, get a life. No one wants to read your same posts that you copy and paste to all of the Tiger stories, can't you be original?

1678 days ago
104.

Ziggy    

Tiger will get a divorce, pay Elin off and come back to win a major tournament again. The sponsors will eventually flow back into his court. He will remain a single playboy and once he wins another golf tournament, our short memories will kick in. Most men could care less he cheated on his wife. In fact, most of them would have done the same thing if not worse.

Tiger has a long career ahead of him. He has too much talent to just disappear. The man has amassed a billion dollar fortune, he can do whatever he wants and the world is his stage.

Look at the other celebrities we've worshipped over the years who remain in our favor. The list is too long but we all know who they are.

1678 days ago
105.

christmas with tiger    

Whats the difference between tiger woods and santa clause? santa stops after 3 hoes.

I brought a book called tiger woods 18 favourite holes but i was disappointed when i opened it up and it was all about golf.

1678 days ago
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