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KFC Ad -- OK for Australia, Racist for US?

1/6/2010 2:40 PM PST BY TMZ STAFF

Placating a crowd of black people with a bucket of chicken is considered good marketing by Kentucky Fried Chicken in Australia -- but it's causing a bit of a fervor here in the States.



The ad shows a very distressed white guy, surrounded by a crowd of black people at a cricket match, who wonders, "Need a tip when you're stuck in an awkward situation?" He gets out of the "awkward situation" by handing them a bucket of chicken.

A rep for KFC Australia told a local paper, "It is a light-hearted reference to the West Indian cricket team ... The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism."

UPDATE -- We just got this statement: "KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season. We apologize for any misinterpretation of the ad as it was not meant to offend anyone."

349 COMMENTS

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16.

dansj    

what? no link to the harry connick video?

1751 days ago
17.

Alethea    

That was so racist it was ridiculous. If people over there is saying that it is not racist and all in good fun, where are the ads portraying white sterotypes with black actors. hmmm. bet you can't find any. It is deplorable as the black face "comedy" routine that was shown last year where harry connick jr. was on the show.

1751 days ago
18.

green    

white people love chicken just as much as black folks.

1751 days ago
19.

TheTruth    

The fact that we in the U.S. find it racist is racist! And egocentric. Dear fellow Americans: get out, travel and experience other cultures for Pete's sake!

Exactly! yettawa

1751 days ago
20.

blackgurl    

we hate you as much as you hate us and mexicans

1751 days ago
21.

clarence    

look im a black male,it just seems that everyone is just looking for something to bitch about and sue all the time.thats why no one can get along.just laugh its funny,i say worse things about blacks and whites and we just laugh it off,who cares there are more things to worry about like i cant find a job,but i still have laughs

1751 days ago
22.

why?    

The commercial was just stupid :0

1751 days ago
23.

GossipGirl    

I'm with Dinka. I didn't see anything "awkward" about that "situation". The people were all smiling, dancing and having a good time. I could see it if he was on his way to a friend's house with the chicken, got lost in a bad neighborhood and a bunch of thugs approached his car...not that's awkward, lol! People of all races enjoy fried chicken, not just blacks. The chicken and watermelon stereotype is so antiquated, it's time it went away like 2009.

1751 days ago
24.

Mike S    

Err, the racist stereotype allude to is an AMERICAN stereotype that does not exists in other countries. So when the guy gives the chicken to the TEAM he is doing that to befriend the West Indies team with a good meal and not to appease blacks.

1751 days ago
25.

paul s    

I think its funny cause its so true. Get the watermelon and the grape kool aid and ur having urself a party now!!!!

1751 days ago
26.

Laaa    

all the people that say it is not racist are white. if it was a crowd of white people and the black man passed out slices of unseasoned & dry pot roast white people wouldn't be to happy about it.

1751 days ago
27.

lena    

The advert is not racist. I grew up in the West Indies. The black people are having a good time watching cricket which is the most popular sport. The white guy is wearing a soccer jersey. He is out of place and is breaking the ice. Only in America would people think this is racist because no one can see past the stereotype of what is considered Black.

1751 days ago
28.

christian    

what's the awkward situation - surrounded by happy, partying black folks????

1751 days ago
29.

Juke    

"13. we hate you as much as you hate us and mexicans

Posted at 1:46PM on Jan 6th 2010 by blackgurl"

Yeah but you resent us for giving you everything Africa never could...we hate you for f*cking up everything we created....big difference.

1751 days ago
30.

buh-bye weiner party!    

My definition of racist is hating, or at least disliking and looking down upon, all people of races other than your own. Would it be racist if a commercial from China showed a Chinese man handing out hamburgers to Americans? People are desperate to find something to become indignant about. Pathetic.

1751 days ago
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