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KFC Ad -- OK for Australia, Racist for US?

1/6/2010 2:40 PM PST BY TMZ STAFF

Placating a crowd of black people with a bucket of chicken is considered good marketing by Kentucky Fried Chicken in Australia -- but it's causing a bit of a fervor here in the States.



The ad shows a very distressed white guy, surrounded by a crowd of black people at a cricket match, who wonders, "Need a tip when you're stuck in an awkward situation?" He gets out of the "awkward situation" by handing them a bucket of chicken.

A rep for KFC Australia told a local paper, "It is a light-hearted reference to the West Indian cricket team ... The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism."

UPDATE -- We just got this statement: "KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season. We apologize for any misinterpretation of the ad as it was not meant to offend anyone."

349 COMMENTS

No Avatar
91.

Stu    

The awkwardness wasn't about being surrounded by black people, it was about being surrounded by the opposition team's fans. The West Indies is predominantly black, and the ads are about their tour of Australia.

1754 days ago
92.

John    

Racist would have been handing them a stolen TV.

1754 days ago
93.

iphrei    

Black People Love Watermelon And Chicken!

Video shows the truth:

http://www.youtube.com/watch?v=x2OARvrk1qM

1754 days ago
94.

michaelacarterallen    

yeah i was wonderin bout the aqwqrd situation also.....but you dont hear folks complainin bout 99 cents chicken day at POPEYES...i'll tell you that much...yes jesus...we do love our chicken....

1754 days ago
95.

G'dayCobber    

As always Americans think they are the center of the universe for everything, including Australian TV adds about the West Indies. FACTS: 1. KFC sponsor the cricket, so he wouldn't be handing out big macs would he. 2. Its about the West Indies 3. White, Asian, Middle Eastern also love eating chicken, I know its hard for your ignorant Americans to believe that.

Get a life, or crawl back under your rock.......

1754 days ago
96.

maria    

TMZ ...you guys are freakin' racist !!!!.... I am from the Caribbean (West Indies) and the commercial is funny !!!.. he is a guy supporting a different cricket team (hence the colour of his tshirt) sitting amongst west indian cricket team supporters (whose team colour is maroon, hence everybody wearing that colour) ... that's the awkard situation lameos... and the KFC brings them all together.

Wake up and learn about cultures other than ur own... Cricket is big in Austrailia and the Caribbean (West Indies). We get it !

1754 days ago
97.

jettsamm    

I am from the West Indies, Trinidad to be exact, and a fan of the West Indies cricket team, if that is possible (An inside joke if you understand the state of West Indies cricket!) I am also black. This kind of advert is objectionable, and considering the history of Australia and the treatment of the indigenous Australians (aborigines to the unenlightened, although that term is now considered derogatory), it should not be allowed to fester. The KFC corporation is a US corporation and should have some say in its image branding. KFC is huge in the West Indies, and this type of image branding, which is at best, insensitive and offensive to West Indians as a whole regardless of their skin colour. We won't be placated by fried chicken just like Aussies won't be placated by Fosters beer. 00no need to fear a crowd of black West Indians!

1754 days ago
98.

Joanna    

it not racist. and that's a double standard. it they're accepting it in Australia, accept it here.

1754 days ago
99.

Julie    

Have you actually watched the ad? It doesn't matter who they are playing against, they would have that country in the ad - it just so happens that they have played against West Indies in the last couple of months. It's about who the opposition fans are, not because they are black, that he is feeling awkward. Grow up TMZ.

1754 days ago
100.

iphrei    

Black People Love Watermelon And Chicken!!

Video shows the truth;

http://www.youtube.com/watch?v=x2OARvrk1qM

1754 days ago
101.

?????    

I'm not quite sure about this particular commercial, but I do know that the KFC and McDonalds commercials here in the U.S. are racist. If you go by the commercials Black people are the only ones who eat KFC and McDonalds anymore. And McDonalds is the worst, with the rap music and the slang talk. I'm so sick of seeing that crap. I'm Black and both of those places have disgusting food. So if we want to get on KFC about a racist commercial we don't need to go to Australia to do it.

1754 days ago
102.

noyankhere    

if black americans are going to work themselves up over something like this then they need to get out a bit more.. this is a reference to the WEST INDIAN CRIKET TEAM and the FACT that black americans EAT FRIED CHICKEN is purely coincidental.. really !!besides am tired of hearing how they are always offended by this or that.. they are not the majority black people on earth AFRICANS ARE.. and i include myself .. so JESSIE AND AL go and find something else to MARCH OVER.. its not your call here..

1754 days ago
103.

xXHEYXx    

Didn't Australia have a talent show where there were contestants that did a blackface performance of the Jackson 5 not that long ago? Seems like they don't find the same race issues as sensitive and offensive as they do, because as I recall, the panel on the talent show thought the J5 performance was hilarious, but the American judge was upset.

1754 days ago
104.

Boo Hoo    

Fried Chiken & watermelon is to black folks as
Crocodile Dundee is to Austraila

1754 days ago
105.

Ausisnotracist    

The ad is not about a white guy handing a black guy chicken. Its purely about an aussie cricket fan sitting amongst the west indies, hence the 'awkward situation'

we dont have that stereotype here in australia. There were several similar commercials that come out for the same theme. one very similar involving ground security and giving him KFC as well

The only people i am racist against are the british, i just can't understand them! and they generally smell like cabbage, at least thats been my experience

1754 days ago
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