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KFC Ad -- OK for Australia, Racist for US?

1/6/2010 2:40 PM PST BY TMZ STAFF

Placating a crowd of black people with a bucket of chicken is considered good marketing by Kentucky Fried Chicken in Australia -- but it's causing a bit of a fervor here in the States.



The ad shows a very distressed white guy, surrounded by a crowd of black people at a cricket match, who wonders, "Need a tip when you're stuck in an awkward situation?" He gets out of the "awkward situation" by handing them a bucket of chicken.

A rep for KFC Australia told a local paper, "It is a light-hearted reference to the West Indian cricket team ... The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism."

UPDATE -- We just got this statement: "KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season. We apologize for any misinterpretation of the ad as it was not meant to offend anyone."

349 COMMENTS

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106.

Ric    

I'm white, from Kentucky and love KFC. This ad is not racist at all.

1668 days ago
107.

Slick    

Not racist because KFC chicken sucks. Its like eating pigoen wings. Wonder where the watermelon joke started, cause most black people don't eat watermelon

1668 days ago
108.

Curtis the LOGICAL ONE    

That was FLAT OUT RACIST. I'm white...so if anything I should be defending the fact that it wasn't racist but come on. "awkward situation"- white man with a bunch black people acting rowdy at a popular sporting event compare that too football-basketball in the USA. "How do I calm down these crazy black people so I don't feel so awkward and scared?" said the white guy. "I know! KFC! Black people love chicken!....(wait for it..wait for it...) EASY!," he exclaimed. RACIST.

1668 days ago
109.

tippy katz    

hey if he was really racist, he would have just gotten up and moved.

1668 days ago
110.

Brian    

He should have checked to make sure he still had his wallet. Also, I hope his wife or GF isn't blonde.... he could have REAL problems!

1668 days ago
111.

Rod    

Only white people or black republicans will think this in not racist.

1668 days ago
112.

Master    

is there anyone that doesn't like fried chicken?? its not just a black thing people, everyone loves fried chicken...

1668 days ago
113.

Mike    

It is racist people...at worst...

Racially insensitive at the least...

It's based on old stereotypes during a time when blacks, especially black men, were denigrated and considered second-tier citizens...

Don't let Obama fool you into thinking there aren't raging racists still in America...remember the KKK people? Lynching? Jim Crow? Slavery? I think it's dangerous and reckless to play with fire...And, this type of insensitive advertising is inflammatory...

If it isn't racist, then, why have a white man hand a group of black guys a bucket of chicken? Why couldn't the group of guys have been white? What? White people don't like fried chicken?

Puleez...this is garbage and anyone who says otherwise needs to educate him/herself




1

1668 days ago
114.

Rita    

Yuk yuk, dat be funny.

1668 days ago
115.

jealous poor white trailer trash    

The ad is not racist at all. If they had a ad with a black man living in a trailer, smelling like a wet dog, having hair lice jumping on his head while screwing his cousin... would that be considered racist???

Just sayin

1668 days ago
116.

jealous poor white trailer trash    

Or shooting up heroin with pimples and brown rotten teeth.

1668 days ago
117.

Louella    

Well, he could have thrown his blonde girlfriend at them, would that have been better?

1668 days ago
118.

jealous poor white trailer trash    

or impregnating your own daughter.

1668 days ago
119.

Boo Hoo    

to #131 Homer now why would KFC have an ad about a lice infested black dude living in a trailer nailing his own daughter?
This ad is much better!, but should have included some Grape Soda.

1668 days ago
120.

Lise    

There must be a hell of a lot of people out there who are not aware of one of the worst stereotypes out there. God, the world is full of morons. Do you have to be over 35 with some semblance of cultural awareness to get something that hits you over the head with its stupidity? So reassuring to know that Australians are just as culturally obtuse.

1668 days ago
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