Jets vs. Colts -- The Loser Will Help in Haiti

The New York Jets and the Indianapolis Colts are both on the hot seat for selling AFC Championship clothing BEFORE this weekend's AFC Championship game -- but there's good news ... the losing team's gear will go directly to the people of Haiti.

The shirts became available earlier this week on each team's website -- both teams took serious heat for jinxing themselves by producing the gear.

But there is a silver lining -- TMZ spoke to a rep from the NFL Consumer Products Department who told us, "The shirts will be donated to World Vision and sent to Haiti."

Hope the Haitians like the Colts ...