Lady Gaga is losing to Kanye West in her desperate bid for attention ... and it could cost her the opportunity to lock down a quasi-coveted 2010 TMZZY Award!!!
So far, Kanye's super-ranty, tweetaholic antics have launched him to a HUUGE lead in the "Most Desperate for Attention" category ... followed by The Hoff, Gaga, Ke$ha ... and sister-kissing AnnaLynne McCord who's trailing the pack with only 4% percent of the vote.
Voting is open until December 31 and the winners will be announced on TMZ TV the week of January 3. Hurry up and cast your vote!!!