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Simon Cowell's Super Bowl Surprise -- I'M BACK!

2/5/2011 10:00 AM PST BY TMZ STAFF

Simon Cowell is making his triumphant return to American television during the Super Bowl ... but it ain't for "American Idol."

Sources connected with the Super Bowl broadcast tell us Cowell will appear in a 30-second commercial during Sunday's big game ... promoting his new talent show "X Factor."

FYI -- 30-second Super Bowl spots are reportedly running in the $3 million range. Better make it count.


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sue ellen    

sorry to tell you guys, but X Factor is much worse than AI, everything is a pre-recorded bull****, not saying AI is the best thing in the world but at least AI has musicians that play

1347 days ago
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