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Simon Cowell's Super Bowl Surprise -- I'M BACK!

2/5/2011 10:00 AM PST BY TMZ STAFF

Simon Cowell is making his triumphant return to American television during the Super Bowl ... but it ain't for "American Idol."

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Sources connected with the Super Bowl broadcast tell us Cowell will appear in a 30-second commercial during Sunday's big game ... promoting his new talent show "X Factor."

FYI -- 30-second Super Bowl spots are reportedly running in the $3 million range. Better make it count.


16 COMMENTS

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16.

sue ellen    

sorry to tell you guys, but X Factor is much worse than AI, everything is a pre-recorded bull****, not saying AI is the best thing in the world but at least AI has musicians that play

1347 days ago
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