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Olympic Hero Mark Spitz -- My Image Got JACKED!

4/27/2011 5:15 PM PDT BY TMZ STAFF

Swimming legend Mark Spitz claims a swimwear company is soaking him -- using his image to sell gear WITHOUT paying him a cent ... so now he's suing.


Spitz -- who famously won 7 gold medals at the '72 games -- filed the lawsuit today in L.A. County Superior Court against Arena USA ... a company he says he had an endorsement deal with from '77 through '82.

In the lawsuit, Spitz claims Arena has continued using his image to "create the impression that Spitz endorses defendants' products and business."

Mark's attorney tells us the Olympic legend recently saw a pic of himself sporting his 7 golds on Arena's website. We checked ... and the photo is no longer on the site.

Spitz is suing for unspecified damages.

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@Harveys boyfriend

Mark Spitz is not gay-the year after he won his gold medals he married his sweatheart Suzy since and they have 2 sons who are maybe 20 and 30 now

the confusion may lie in the fact that so many gay men kept the photo that appeared of Spitz in the speedo with medals around his neck-he was a great looking young man

and in 1972 not too many people were nice to the small gay community (most people hadn't come out then) but Spitz being a decent guy was--and never made an issue or a fuss his gay fans

he is a teriffic guy who deserves way more credit and focus than he was ever given

he even handled Phelps beating his records with the utmost grace (not comparing the 2 men and the times like I did)so as not to even slightly diminish Phelps accomplishment

1277 days ago



1277 days ago

Harveys boyfriend    

Thank you @Sloane,
MS-- maybe It was all my older 'friends' that had such a crush on him and that classic poster 'pose' always thought he was a cool role model for athletic Jewish men.
btw ,he had great raw sex appeal...

1276 days ago
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