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Joanna Krupa Lawsuit -- My Image Expired!

6/3/2011 2:30 PM PDT BY TMZ STAFF

Joanna Krupa is into giving companies the right to use her image to hock clothing, but she puts expiration dates on those rights ... and that's why she's suing a trendy fashion company.


Joanna claims she inked a deal with Zoe NYC back in 2009, allowing the company to use her image to sell its line of jewelry, embroidery, stones and swimwear, but the deal was only good for 3 months.

In the lawsuit, filed by attorney Stephanie Ovadia in New York City, Joanna claims Zoe continued to use her image to this day ... and that's just plain wrong.

Joanna was only paid $1,500 for the original shoot, but now she wants more than $250,000 for the use of her face and bangin' body.

She IS beautiful, and beauty don't come cheap.


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Good for her, she's a smart cookie. Just like Janet Welch who put a termination date in her pre-nup. You go girls!

1240 days ago


There movies always remind me of those great classic and independent movies on

1240 days ago


Sooo... who the hell is this girl & why in the world is she a "celebrity???" LMAO... some people will do ANYYYTHING for attention... what a joke!

1240 days ago


Seriously, you guys are morons. Why you think it is funny to post every woman with their mouths wide open is beyond me. Maybe funny once in awhile- but every effin picture? C'mon. You look like desperate horny losers with the hormones and brains of a 13 year old.

1240 days ago


@lauren - I coud be wrong, but I think one has to open one's mouth to talk and TMZ posts the picture of the person talking about whatver TMZ is asking them about. Again, I could be wrong.
Now, I'm totally on her side. If she gave them rights for three months and they're still using it, hell yes give her her money.

1240 days ago


Bwaaa haaa haaa! Once again, HOCK vs. HAWK. You guys can't write worth a crap.

1240 days ago

Rogue Warrior    

Damn skippy she is hot, until the all the Americas next top models who regularly post around here come along and trash her......

1240 days ago


$1,500? WOW, she got ripped-off, big time! Time to find a new agent!

1240 days ago

Evan Benz    

Not really any news to this story.

Sound like a independent designer getting a little star struck and going through a crash course in celebrity endorsement.

After all, it's not like Joanna Krupa actually likes ZoeNYC's stuff . . . .
500$ a month for 3 months is not a bad deal. Actually, it's a really good deal.
ZoeNYC should have been in full on Media BLITZ mode for 3 months and plastered and over exposed Joanna Krupa face into oblivion.

Give credit where credit is due. Joanna Krupa scouted her client. Saw her client had no idea of how the advertising world turns and took a free 1,500$.

ZoeNYC never had a chance.

My advice to ZoneNYC , next time, go over the contract - throughly.
Also buy yourself a Big Desk Calendar and also a pocket Calendar and also program it into your iPhone, blackberry, droid, or laptop. Sync It All Up !!!!
And if you can't do that . . . . that's when you hire a President of Muti-Media Advertising and Endorsements and you have them report to you everyday !!!!!!

When are our contracts up ?????
How many contracts do we have out that need to be recalled ????

Stuff like this get's my blood pressure going.
Time for a drink.

1240 days ago


Smart and sexy and Polish. Hell yes, sign me up!!!

1240 days ago


Oh please, I know her agent Nadja Koglin from back in the day. She was the one that launched Tila Tequila. Need say more?

1240 days ago


y wait so long to sue????????????/

1240 days ago

Rogue Warrior    

Why wait??? Let them DROWN THEMSELVES is why........ Same reason the government waits so long to roll in and arrest their bad guy.....

1240 days ago


Her image is not making me want to buy ANYTHING!

1240 days ago


was the expiration date thing very understood? How long did they continue and why did neither party remind eachother? Poor company, they're not exactly Microsoft... This is a sad thing for the business world.

1240 days ago
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