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Michael Jackson's Dad

Smells Bad in MJ Perfume War

6/9/2011 11:50 AM PDT BY TMZ STAFF

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A company that owns the rights to license all things Michael Jackson is going after MJ's dad, Joe -- indirectly -- claiming he's involved in a business deal that shamelessly exploits his dead son.

TMZ broke the story ... Joe Jackson was pushing the new "Jackson" scent line at the Cannes Film Festival last month on behalf of a company called Julian Rouas Paris. But according to a new lawsuit, J.R.P. never obtained permission to use Michael's name and image in connection with the product.

Now, Bravado International is asking a federal court in Los Angeles to force Julian Rouas Paris to immediately strip anything MJ-related from their smelly product line ASAP.

Bravado is also seeking $750 for each time MJ's name and likeness were used on a product PLUS three times the amount of profits they've made on the scents PLUS more than $150k in damages.

A rep for Bravado tells TMZ, "Michael Jackson's talent made his name one of the most valuable in the history of entertainment, and no person acting on behalf of the estate gave Mr. Rouas oral or written consent to exploit it."

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