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Pauly D -- T-Shirt Slangin' for The Enemy

7/1/2011 4:05 AM PDT BY TMZ STAFF

It's barely a day old, but Pauly D is already undermining his brand new t-shirt business on the Jersey Shore -- and TMZ has learned, it's all because MTV is making him work for a nearby competitor.

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Pauly's "Dirty Couture Shore Store" opened for business yesterday on the boardwalk in Seaside Heights -- but the "Jersey" star couldn't help promote the big day ... because according to his contract with MTV, he's locked in to work exclusively at the infamous "Shore Store" t-shirt shop nearby.

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Sources close to production tell us, MTV controls EVERYTHING while the cast is filming -- and Pauly has no choice but to work with his roommates while they shoot the rest of Season 5 ... in enemy territory.

As for Pauly's store -- we're told it will sell the DJ's complete "Dirty Couture" clothing line ... AKA a bunch of neon t-shirts with Pauly's tattoos printed on them.


30 COMMENTS

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16.

Ehécatl    

Gross. Those shirts must be dripping in grease.

1120 days ago
17.

fgsd    

Oh good God fire the person who did the window display!!!

That is awful....ALL that money, and your front window looks like THAT!!??

How 'bout hiring someone to do the space who is a professional? Wow that is a really bad way to use that space......with a name like Dirty Couture you could tons better, the ideas are flying around in my head, and I do displays for a living as part of my job. Just awful.....

1120 days ago
18.

Joe    

now that is classy, a vinyl banner as your sign. classy.

1120 days ago
19.

Sloane    

stupid fool!
no wait a minute.....
stupid fool with money and a contract!
oh no.....
wait again...
stupid fool with a contract he didn't bother to read!

1120 days ago
20.

Glenn    

Your story seems to be slanted towards poor Pauly having to do what his boss tells him to do based on a CONTRACT he signed. If he has a problem with it, too bad. He can always quit and haul garbage for a living

1120 days ago
21.

the artist formerly known as hand turkey    

It looks like Justin Beiber threw up all over that wall.

1120 days ago
22.

Puckett    

Huh, i thought his new store was called "Douchy Couture". My bad.

1120 days ago
23.

Puckett    

lol, OMG he's selling those crappy star t's for $45 bucks a pop on his website. So remember if your sportin' one, your basically annoucing to the world "i'm an idiot that's paid $45 for this crappy looking T shirt!" LMFAO

1120 days ago
24.

gaildeville    

All yall got a point there, but, he didn't make himself famous, fans of Jersey Shore did, somebody out there really watches the crap,,,he's no genius, he sold his soul to the Devil(MTV) like rappers do for Jay-Z....sign on da dotted line, They now own your SOUL. gotta read dat fine print......

1120 days ago
25.

Bubbles The Chimp    

This looks like the clothing aisle at one of those cheap overstock dollar shops. Who is handling his stock... Cafe Press or Zazzle. LOL.

1120 days ago
26.

Facebook Sucks    

Shirts come pre-stretched out to fit over those thick Jersey girls

1120 days ago
27.

some guy    

@Pauly

Sry 'bout some of the stuff I said earlier. I always thought you were one of the more likable personalities on the show. I'm not insulted if you are from Jersey, although you could afford to class up the joint if you wanna make it different.

1120 days ago
28.

some guy    

I mean, srsly: That store looks like it was built in 30 minutes. Who arranged the clothes? Who designed the clothes? If you want to make this thing work, you're gonna have to put effort into it. Running a business isn't easy. Ask that chef guy who lost those restaurants.

1120 days ago
29.

Judy    

Really, now he's launching his own line of t-shirts?? What more will the cast release. It seems like everyone has a product line. Pauly and these shirts, Snooki and her infamous sparkle studded white sunglasses, and Ronnie with his line of supplements. When will it stop!!

1119 days ago
30.

Blanco    

PAY ATTENTION.... DIRTY COUTURE IS THE NEW STYLE CHUMPS GET WIT IT OR BE LEFT BEHIND EDDIE BAUER .....

1114 days ago
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