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Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

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As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



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176 COMMENTS

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16.

Sally    

You are so right Bob. But, the point is, will everyone with long dark hair be accused of being a KK look-alike. I did not even think of KK when I saw the Old Navy ad - she is much better looking - does not have the horse face KK has, she can sing and dance and I thought it was a cute ad. KK cannot sing, dance, act. All I see when I see KK is her mouth hanging open like you expect spit to start coming out with some fan blowing her hair as the hair is blowing. I guess KK and her people think it is sexy. I keep looking for the spit to flow out!

1132 days ago
17.

Hime    

Who even SHOPS at Sears? Even 10 years ago you got made fun of for shopping there so I can only imagine how "cool" it is amongst school girls nowadays (school girls being Kim's demographic).

1132 days ago
18.

Hime    

@Chris- do you realize the irony in posting a comment telling other people not to comment? You just gave them as much attention as anyone else by posting a comment. Way to lead by example.

1132 days ago
19.

janet    

Old Navy has nothing to worry about. She's just looking for more publicity.

1132 days ago
20.

Sticks    

She's just a useless s k a n k anyways

1132 days ago
21.

bagladey    

People who shop for bedding at Sears are fans of the Kardashians?

1132 days ago
22.

3Storms    

I thought Sears was a family store, not a "whores who have been passed around the NBA more times than the championship trophy" store.

Sears would be wise to distance themselves from her.

1132 days ago
23.

magmax    

In related news, Kardashian has agreed to rent her ass out as a condo to Lindsay Lohan. One stumbling block to the negotiation was Kardashian insisting that even though it is a gassy environment, Lohan must agree not to stink the place up.

1132 days ago
24.

Love Star Wars    


Kim will be modeling the comfortable seating positions on several of the toilets.

Most of the products are MADE IN CHINA.

Did Kris Jenner look into the trade deficit between the US & China before signing?
Somehow, I doubt it!

1132 days ago
25.

Carvey    

Sears doing business with the KarTrashians is just another reason why you should spend your money elsewhere.

1132 days ago
26.

SallyChi    

KK can't save Sears, among all dept stores, Sears is the last one people think about shopping.

1132 days ago
27.

chelsey    

NOW ME AND MY FRIENDS ARE NEVER GOING TO SHOP AT SEARS. WHY, BECAUSE KIM IS NOW CONNECTED WITH THEM. WE DECIDED NOT TO BUY THOSE STUPID RUNNING SHOES BECAUSE SHE IS WORKING WITH THEM. FALSE ADVERTISEMENT...DO YOU REALLY THINK THAT SHE USES THOSE RUNNING SHOES...UMM...NO. WE NOW BOYCOTT ANYTHING SHE IS ENDORSING. SHE'S MADE ENOUGH MONEY OFF OF US AND HER BS ADVERTISEMENT. BTW...SAME WITH LIPFUSION...NOT BUYING IT!!!

1132 days ago
28.

Ambulance Chaser hater    

I am sick of all the Kardashians... that them all off the air! They don't really do anything except take up air. So all this is over Sears?? You have got to be kidding me. Someone needs to flush the toilet and get rid of Kim K., Paris, and all the other rich trash that will sue people to so they can live on million's while the rest of us live from pay check to pay check.

1132 days ago
29.

JimmyCrapCorn    

Wow, I remember when Sears was a sturdy American icon, and now they're scraping the bottom of the barrel by doing business with a sex-tape queen who likes to get peed on or have it in her butt.

1132 days ago
30.

nicole    

So does this mean Melissa Molinaro can't work anymore? I mean, anything the girl does famewhorre Kim will say she's copying her. Should the girl shut down her twitter acct. too? I think everyone who has an acct. should follow Melissa, that would be hilarious if she bypassed famewhorre Kim with followers.

1132 days ago
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