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Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

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As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



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176 COMMENTS

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46.

sPaNkdEnALgAs    

I LOVED THE OLD NAvY COMMERICAL- NOT BECAUSE I THOUGHT IT WAS KIM K. BUT BECAUSE I THOUGHT THE MODEL IN THE COMMERICAL WAS SUPER FUNNY ALONG WITH HER CREW.

Kim K. would have never done a commerical like that, she always resorts to the sex-laced ads such as the Skecher's commerical where she was flat on her BACK!!!

1005 days ago
47.

janet    

She is just too full of herself. Old Navy has nothing to worry about.

1005 days ago
48.

Duke Steele    

Bedding?? Does that include rubber sheets for when Lurch takes a leak on her???

1005 days ago
49.

♥TMZ but ...    

I wish for once the world would wise up and dump the Krapdashians forever

1005 days ago
50.

AyeJay    

I haven't shopped at Sears for a little over 2 years. But now that this KarTRASHian family is going to be making hundreds of millions of dollars, gives me even more of a reason to not shop at Sears. I will not be funding this fame wh-re no talent family even if I'm not going to buy any of their products, just Sears overall for making an actual deal with this family. I'm tired of this family, I actually rather have Pari******on back since it's JUST HER and not like 3,000 people who are famous for nothing. The KarTRASHians are useless P.O.S.'s who will sell their soul to the devil for fame and fortune, who knows, they probably already have.

1005 days ago
51.

EARTHLYHALOS.OR    

I think she's suing because the Old Navy "lookalike" commercial actress is dating her ex, Reggie Bush. Just a thought...

1005 days ago
52.

some guy    

I wonder if Kim's deal with Sears involves modeling the next generation of washer/dryer sets on her ginormous ass.


@Kim

How good are their washing machines at getting out pee stains?

1005 days ago
53.

Blueyeditalian    

I cannot remember the last time I shopped at Sears, must be at least 15 years. I do believe that Sears is one of the Companies that has been predicted to go out of Business within the next year. They tried hocking their line on QVC and it didn't work, what makes them think they would do any better with Sears?

1005 days ago
54.

some guy    

Gotta hand it to Kim, though. She's not your typical Hollywood fame whore that you forget about an hour from now. I'm impressed she scored a deal with Sears. Good for her.

Maybe Paris can learn something from her. Or maybe not.

1005 days ago
55.

Hank    

I saw the ad too and the model in the ad has an ass that is about six times smaller than Kim K. And she also look a lot fresher. Not like some skank hoe that just finished doing a Black Panther convention.

1005 days ago
56.

some guy    

I mean, I'll still drive by Sears on the way to Home Depot, but it's still a big deal IMO.

1005 days ago
57.

Sloane    

at this level of fame and money I"m sure that Kim has lawyers that handle these things
and they advised her that she needs to/has to sue
and because she isn't stupid -she follows their advice
anyone would

1005 days ago
58.

jahoe    

how, in this age of no jobs, does a professional writer get away with mistakes? "it's" = "it is", dummy.

1005 days ago
59.

Joe    

*note to self*
In a month and a half, stop shopping at Sears.
*end note*

1005 days ago
60.

lanie    

Hundreds of million of dollars? Is Sears for real? They're paying this family of fame w/ores who got famous because Kim got famous screwing Brandy's brother and videotaping it, then selling it? Kim is nothing more than a trashy porn star.

Sears wants that w/ore as their spokesperson??

While I only go to Sears for hardware - I will no longer shop there. Any company who employs this trash - will NOT get one penny from me.

1005 days ago
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