TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

0724_kimk_k_sears_old_navy_ex
As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



0928_celebrity_look_alike_footer

176 COMMENTS

No Avatar
61.

Ehécatl    

Why would anybody buy clothes associated with this woman´s name? Only women who want to look like a cheap hooker from the back streets of Beirut would listen to her "fashion advice".

1103 days ago
62.

gigi    

This article is proof that TMZ is on the ****roachian payroll. Disgusting.

1103 days ago
63.

gigi    

This article is proof that TMZ is on the Kockroachian payroll. Disgusting.

1103 days ago
64.

JulieB    

OMG, Sears is going to start selling prostitute clothing now?

1103 days ago
65.

Sarcia    

LOL Greed! It's always something, huh? Kim, girl you already rich, don't get so high, trying to climb up there close to God you'll only fall and it's a long way down.

ps.
I don't blame her for suing oldnavy, they cross it! LOL Lookalike, man people are just plain greedy.

1103 days ago
66.

EnoughofLindsay    

So anyone person that looks like Kim K is not allowed to model, act, sing, or have any job in he public domain because they look like Kim K? B.S.!!! Kim K get over yourself. You do not have the right to dictate the appearance of people. IDIOT.

1103 days ago
67.

richards    

Haha, Sears must be desperate if they are willing to pimp out mama kris's little hoe's. I always though Sears was a family oriented store. Well, I guess they are rolling with the times.

1103 days ago
68.

lanie    

piggy 21 minutes ago
Just wait until those Sears execs realize she's a backdoor amateur porn star who's into water sports.
-------------------------------------
Exactly. I guess they can claim to be clueless as to the fact that Kim videotaped herself having sex, then sold it to a porn company.. If they had to question the porn start whether she was in the Old Navy ad, then they must be a clueless bunch.

Whatever the case - I will not be shopping at Sears again.

Anyone who gives these money hungry, vapid, materialistic, wh/ring, publicity sk -anks - any deals, especially for millions of dollars worth.. Will not get a penny from me!

BOYCOTT time.

1103 days ago
69.

DAVID    

THIS FAMILY IS LIKE A BAD DREAM!!! THEY WILL NOT GO AWAY!!
MONEY HUNGRY MONGERERS!!!

1103 days ago
70.

Ray    

I wonder if the Sears line of K ware will make my butt look BIG.

1103 days ago
71.

Reyna38    

I HAVE NEVER IN MY LIFE HATED THIS BITCH SOOOOO MUCH.. I DONT HATE ANYONE. OR ANY CELEBS.. BUT THIS PICE OF SHIEETTTTTT I HATE.. SOMEONE THROW ACID IN HER FACE SO WE DONT EVER HAVE TOO LOOK AT HER EVER AGAIN. AND SHE WONT MAKE ANY MORE MONEY..

1103 days ago
72.

Lynne Brown    

Love ya TMZ, but you seriously need a proofreader. IT'S means IT IS, it is not possessive. I'm in NC now, but could be in CA in about 8 hours.

1103 days ago
73.

the artist formerly known as hand turkey    

People go to SEARS for washers and dryers. Kollection, Sears? Trey tack-ay.

1103 days ago
74.

Reyna38    

I WILL NEVER SHOP AT SEARS BECAUSE OF HER.. THANKS SEARS..........

1103 days ago
75.

ERP    

If they really cared about the DASH stores-why wasn't the launch of a new clothing line done there? I buy paint and appliances at Sears-but not clothes.

1103 days ago
Previous 15 Comments | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Most Recent | Next 15 Comments

Around The Web