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Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

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As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



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176 COMMENTS

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106.

traci    

I saw the commercial when it first aired and I didn't think it was Kim at all. That girl looks natural and can sing and dance. Kim is just looking for more attention and is all about the dollar bill!

1189 days ago
107.

lanie    

AyeJay 52 minutes ago
GO COMPLAIN ON SEARS.COM !
ON THE HOMEPAGE TO THE UPPER RIGHT IT SAYS " GIVE FEEDBACK " ,
LETS LET SEARS KNOW THAT THIS KARTRASHIAN FAMILY ARE FAME AND MONEY HUNGRY WH-RES !
-------------------------------------
I just did. Why would Sears hire a PORN STAR? I thought they were a family friendly company. I only buy hardware equipment from Sears - would NEVER buy clothes or linens from Sears.. but I will shop at Ace hardware from now on OR go to home depot.

If they want to pay this s/ut porn star millions, then I won't help them in anyway achieve that. My money won't be going to a company who is then handing over to this horrendous porn star sk/nk. Her father and mother are atrocious too. There is no way these sc/mbags should keep making ridiculous amounts of money when they've contributed NOTHING to society, but s*** it up.

1189 days ago
108.

Maileeann    

Time to get over yourself Kim K. Never even crossed my mind that any of the models used in the ON ads were her. I am so tired of the Kardashians. I can hardly wait for them to just go away.

1189 days ago
109.

Areader    

It makes sense now!

1189 days ago
110.

Frank    

Kim, I hope you prevail, I did think it was you in the Old Navy Ads. I didn't realize it wasn't you until this story. So, I was dupped.

1189 days ago
111.

Wrath    

Sears are going to lose all of their intelligent and critically thinking customers...

1189 days ago
112.

Rico    

If you people REALLY thought that it was Kim in that Old Navy ad, then ya'll need to really be SLAPPED upside the head. The only reason why you thought it was Kim, was because the chick in the ad was MAKING FUN OF KIM, holding up a magazines and ****. Plus, the chick in the old navy ads CAN DANCE! Something Kim SURE AS HELL can't do.

1189 days ago
113.

Luna    

People still shop at sears?

Kim is just mad because that girl in the old navy commercial is prettier than she is.

1189 days ago
114.

Ray    

Kim is so full of herself, she would have you believe, she s_h_i_t_s once a year, it's white and smells like roses !

I wouldn't give her the time of day!!!!!

1189 days ago
115.

UNFAN ME PLEASE!    

...bbbbbbb
...........bbbbbbbiiiiiggggggg
....................bbbbbbbbbbbbiiiGGGGGGG
........................................................bIIIIIIIIIIIGGGGGGGG
..................................................................BBBBBBBBBIIIIIIIIIGGGGGGGGGG
..................................................................................................................GREAT BIG BUM! SUPERMAN.............I'm not buying any more TOOLS from Sears either!

1189 days ago
116.

Marylynne    

The old navey lady should sue Kim K. Kim K is getting her fired and lost wages and future earnings.

1189 days ago
117.

jdmomof3    

If I were the girl from Old Navy I would sue Kim Kardashian for harassment. Kim K is trying to take this girl's livelihood away from her.

1189 days ago
118.

rose    

Maybe Jennifer Lopez should sue Kim K. for trying to look like her. Who is she kidding? She doesn't even look like herself five years ago.

1189 days ago
119.

TMZer    

Maybe that dirty ole tramp can buy a new ass with the hundreds of millions!! If she doesn't care about KK wannabes then she should explain that to Sears. Doesn't Sears have any lawyers within that huge company?? Bringing this lawsuit to court is wasting everybodies time!!!

1189 days ago
120.

Joe    

If I was RayJay's piss, i'd sue him for pissing me on her, and I'd sue her for emotional distress of being peed on her

1189 days ago
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