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The Situation

Abercrombie Is RIPPING ME OFF

9/10/2011 5:30 AM PDT BY TMZ STAFF

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The Situation is returning fire in his war with Abercrombie & Fitch -- claiming the clothing company has repeatedly tried to exploit his good name -- and now, he's demanding they BACK THE HELL OFF.

You'll recall ... the conflict began last month, when A&F publicly offered to pay The Situation NOT to wear their clothing. Days later, Sitch claimed he never received such an offer.

What's ironic ... A&F has previously marketed t-shirts clearly inspired by "Jersey Shore" -- including one that reads "GTL Fitch" and another that reads "The Fitchuation" -- and Sitch believes last month's offer was nothing more than an elaborate publicity stunt to trade off his good name.

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Now, Sitch's lawyers are saying enough is enough ... firing off a cease and desist letter to A&F on Wednesday -- demanding the clothing company yank the t-shirts from their shelves.

Sitch also wants all the profits A&F made off the shirts -- insisting his company MPS Entertainment owns the trademarks ... and the clothing co. is infringing on them.

According to the cease and desist, A&F has until Tuesday to respond -- or else.

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