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The Situation

Sues Abercrombie & Fitch

Over Humiliating Diss

11/16/2011 4:00 AM PST BY TMZ STAFF

The Situation - Abercrombie and Fitch lawsuit
The Situation just turned up the heat in his ongoing feud with Abercrombie & Fitch -- filing a lawsuit against the clothing company ... 3 months after it publicly offered him money NOT to wear its clothes.

You'll recall -- A&F made a public ploy to distance themselves from the Situation back in August, offering him a cash bonus if he agreed never to wear Aber ever again.

Sitch just filed a lawsuit in Florida, claiming Abercrombie has infringed on the GTL and the Situation trademarks, through its bogus advertising ploy and by selling T-shirts with the words "The Fitchuation" and "GTL...You Know The Deal" emblazoned on them.

Sitch wants at least $4,000,000 in damages. Calls to A&F were not returned.

85 COMMENTS

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31.

Loving Latina    

I really don't like how he treats or portrays women in his reality show. But, I do hope he wins this Lawsuit. Ambercrombie and fitch did not have to humiliate him the way they did. They shouldn't be allowed to do that to any celebrity. Plus, they offered to pay up if he wouldn't wear their brand, well now its going to cost them. Ambercrombie and Fitch representatives should have known better.

968 days ago
32.

Snowdude    

Hey here's the perfect marriage match-up, Mike "The Arse Mouth" and Kim "The Fat Arse" Kardashian, two no talents. The only fear is they may copulate, have offspring and we would have to deal with a second generation of morons.

968 days ago
33.

J Live    

Don't like him...but good for him. A&F should have been a little smarter before they fired off that offer. My guess is someone there is now looking for a job.

968 days ago
34.

Ray     

thi is america, ue everyone for nothing, what an A$$

968 days ago
35.

Kyle    

Well America it is you who made these "people" the celebs (sic)they now are.
Maybe more of a "reality" check is needed then more "reality" T.V. "stars".
Kids a tool.

968 days ago
36.

willie1    

He's dumber than a box of rocks. According to the idiot, no one is aloud to use the word "situation"(or anything similar) or letters GTL without getting the douche's permission. The words "the situation", he might as well send out subpoena's world wide in every language. "GTL" Glodal Tel Link(Jail management software for inmate calling) are they in law suit also. GTL may refer to Gas to liquids,
a refinery process. The delusional disorder, cancer of reality stars

968 days ago
37.

JugEars McKenyan Sr..    

I'd love to see someone in homowood knock his empty balsa wooden block off and turn it to sawdust.

968 days ago
38.

sPaNkdEnALgAs    

Douche bag tying to make a buck...what a sorry *******. This piece of trash is a nobody

968 days ago
39.

Mikee    

It's like watching two pieces of **** fight each other. hilarious!

968 days ago
40.

cassandra    

good for him he should sue, halle berry would, brad pitt would. it doesnt matter if hes a bit of a douche bag or not really famous. you can't humiliate someone. i hate abercombie and fitch they are prudes , Brands dont understand that you cant be ******** because PEOPLE WONT BUY YOUR CLOTHS.

968 days ago
41.

Laura    

Does this mean that Wolf Blitzer is going to have to pay everytime The Situation Room airs?

968 days ago
42.

Josh    

Most of the people insulting The situations on this are clearly morons. A&F are liable for using his trademarks. The Fituation? Come on A&F. I hope he sues them. He is definately going to win.

968 days ago
43.

LIL    

the situation is annoying and dumb but if A & F used his trademarks and then they wanna pay him to not wear their clothing that company is pathetic and i do hope "the situation" wins on this ONE! that company is horrible and racist and just hope he wins!!

968 days ago
44.

Marie    

This is ridiculous, doesn't this as**** have enough millions?

968 days ago
45.

dreamer4u    

LOSER...WISH THEY ALL WOULD JUST GO BACK TO JERSEY AND STAY THERE!

968 days ago
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