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The Situation

Sues Abercrombie & Fitch

Over Humiliating Diss

11/16/2011 4:00 AM PST BY TMZ STAFF

The Situation - Abercrombie and Fitch lawsuit
The Situation just turned up the heat in his ongoing feud with Abercrombie & Fitch -- filing a lawsuit against the clothing company ... 3 months after it publicly offered him money NOT to wear its clothes.

You'll recall -- A&F made a public ploy to distance themselves from the Situation back in August, offering him a cash bonus if he agreed never to wear Aber ever again.

Sitch just filed a lawsuit in Florida, claiming Abercrombie has infringed on the GTL and the Situation trademarks, through its bogus advertising ploy and by selling T-shirts with the words "The Fitchuation" and "GTL...You Know The Deal" emblazoned on them.

Sitch wants at least $4,000,000 in damages. Calls to A&F were not returned.

85 COMMENTS

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46.

(P)    

holy crapper! score a point for the lesser of two evils!

983 days ago
47.

Nicollette    

I'm not the biggest fan of The Situation but I do have to admit, that's pretty hypocritical of A&F to tell him not to wear their clothes but then they turn around and try to profit off him with shirts that say "The Fitchuation" and "GTL...You Know The Deal". He's got a valid case. I'd sue too....

983 days ago
48.

laura    

what a douche. He is so creepy. The only ones from Jersey(W)hore who stand out and have any star quality are Snooki and Pauly D. The rest are nothings. What? JWoww and her bad fake titays and gross teeth? ummm NO. Situation? A creep that's 10 years older than everyone else, starting crap telling lies and he's a closet homosexual, anyone can tell he sucks *****. give me a break. Give Snooki and Pauly a show, fire the rest no talent bums (except Vinny - he is a nice guy it seems - maybe only 'normal' person on show) I said good day.

983 days ago
49.

Pat    

Situation may be a fool on tv, but he's got a good case here. AF uses jersey shore sayings to sell their products, then tells jersey shore cast members not to wear their clothes.... are we missing something here?! Also, this story went public so it's definite public humiliation (if any more could be possible). Case in point is that Situation is going to make bank off these corporate bozos.

983 days ago
50.

Problem?    

Weren't those shirts sold like last year or something? And he's just suing now? But then again this is Mike....

983 days ago
51.

THIN LIZZY    

Which douchebag do you root for in this one?

983 days ago
52.

hotbitch    

I'm also on his side. A&F were jacka**es for asking him not to wear their clothes when they're clearly the ones making money off of him. I hope he wins. I honestly don't know how anyone can stand to go in that store. The music is blaring at concert-like decibels and you can't even breathe due to the cologne assaulting you. It's insane.

983 days ago
53.

Tom Jones    

Abercrombie & Felch...

983 days ago
54.

J-NASTY    

WHAT A DOOOOOOOCHE!!

983 days ago
55.

veronica    

Don't care what your personal opinion of this dude is--he has a legitimate lawsuit and I hope he wins. A & F decided that they wanted to jump off the Shore bandwagon after the moneytree stopped producing for them. Fine. But offering someone not to wear your product after you've made money off of them--- now that's sleazy.

983 days ago
56.

Me    

I guess he really is as stupid as he looks.

983 days ago
57.

LMAO    

I don't like A & F but they did make a good point on this. Now this little bitch wants to cry that they hurt his feelings. Everyone in NJ is humiliated that they live in the same city as you. They should sue you!

983 days ago
58.

Rock Allen    

i think TMZ is awesome... wouldn't it be a great idea to follow a camera crew to follow.... well a camara crew???

we would get to see how the TMZ crew get their mark and provide us (the viewer) with great material...

or have a crew follow each TMZ team player for a day to see what life is like outside of the TMZ office....

just say'n...

983 days ago
59.

benny cruz    

SITUATION YOUR A JOKE.THE WHOLE JERSEY SHORE IS A ******* JOKE,I HOPE ALL OF YOU IGNORANT SON OF BITCHIZZ LOOSE EVERYTHING,SO YOU GUY CAN GO BACK TO LIVING THE REAL LIFE,IF IT WASN'T FOR,THESE OTHERS IDIOT'S MTV,ALL OF YOU IDIOT'S WOULD REMAIN AS NOBODY,WITCH I THINK THAT'S ALL YOU PEOPLE ARE NOBODY... **** YOU SITUATION,THE FAT BITCH AND THE REST OF JERSEY SHORE CREW....IDIOT'S ******* IDIOT'S !

983 days ago
60.

Joan K    

This idiot and all of the idiots on The Jersey Shore need a good kick in the azz. They are brainless, drunken, s***bags with egos the size of Jersey and why, I don't know. That Snookie or Snoozie whatever her name is looks like a walking sess pool, you don't want to get too close because you will catch something, yuck.

983 days ago
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