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Justin Timberlake

Trashed By Jessica Biel's Bro

12/14/2011 10:30 AM PST BY TMZ STAFF

0_gtef78ye_1_mbzvghmrJessica Biel's little brother is slamming Justin Timberlake's 901 Tequila company -- claiming the brand is a massive failure and JT is to blame.

Justin Biel -- who we're told worked for the 901 brand until a few weeks ago -- just posted a couple of videos to his Facebook page ... in which he claims Timberlake sabotaged the company by refusing to promote his own liquor.   

Biel rants, "I've been waiting for [Timberlake] to do something with this f**king brand -- make a song about it, put it in a god damn video, hold it up, take some pictures, I don't care -- just do something because we're dying on the motherf**king vine here!"

Biel -- seemingly bitter with the brand -- sarcastically launches into a series of new "angles" he thinks could help sales ... claiming among other things:

-- "901 Tequila ... mixes well with a bump of cocaine"
-- "901 Tequila ... Steve Jobs used to drink it ... oh man that's too soon."
-- "901 Tequila ... I only s**t my pants once on it."
-- "901 Tequila ... so god damn exclusive our own CEO doesn't even drink it."

Biel continues, "Sales dropped drastically from last year ... way to go sales team!  Our distribution partners still couldn't give two f**ks about the brand, repping Patron all the way, and giving us the ol' fist up the ass."

Sources connected to Biel and Timberlake tell us Jessica's brother left the company on good terms ... even though it doesn't appear that way in the videos.

A rep for 901 tells TMZ ... "Justin Biel’s video was intended to be one in a series of videos created by 901 Tequila employees (including the brand owner) as part of a larger viral marketing campaign slated for the end of December. It was released prematurely without our knowledge and prior to the final edit.”

You buyin' it?

11:37 PM PST -- Justin posted a statement on his Facebook page saying, "For all you knuckleheads that haven't figured it out. This is just a joke. hahah. Got ya."

The statement contradicts the 901 rep ... who insisted the videos were not a "joke" -- but a key part of a large viral marketing campaign that was released without permission of the company.


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Rich Morey    

He stole those lines about the brand from a recent episode of the Simpsons relating to Krusty the Klown Vodka.

1043 days ago


BAhaHAHAHAaaaa.....hilarious!!! This guys good someone get this guy a job.

1043 days ago

george fudge!    

It must be for publicity, have never heard of this brand before now.

1043 days ago


YAWN ZZZZZZZZZZZ zzzzzzzzzzzz zzzz zz z

1043 days ago

george fudge!    

Let's help him out:

"901 Tequila ... 9 out of 10 LA street drunks prefer drinking Scope mouthwash"

"901 Tequila ... Lindsay Lohan won't even steal it!

"901 Tequila ... JT always downs a couple of shots before sex with my sister"

1043 days ago

Change 2010    

Loser.Needs to get a life and stop riding other people's coat tails

1043 days ago


Dude, don't quit your day..oh wait..never mind.

1043 days ago


Either way it was freaking funny! I also think TMZ fell for a publicity stunt and it is a good one because guess what? People are now talking about you guessed it 901 Tequila which I had never even heard of up until today!

1043 days ago


I don't know what the heck women see in Timberlake. I just don't get it.

1043 days ago


I'm not sure how you don't understand that when they say it was part of a marketing campaign they mean employees were ripping the company in a comedic manner. So when he says it was made as a joke, I could see that. I watched the video and it's obviously not serious. Sometimes I feel like if TMZ were a person, they would be the person who drowned in a teaspoon of water somehow.

1043 days ago


wow - bitter much? - and bad excuse from company, i can't wait til he goes job hunting and has to become valet parking timerlands car!

1043 days ago


Here's the difference between one vodka and another. Price. Nobody drinks vodka unless they're experimenting.

1043 days ago


Didn't Justin have a concert for one the artist he is managing in NYC on 9/01 promoting 901 Tequila? I recall seeing something on his site about it..and it was all over his site....

1043 days ago

Patrick Henry    

He's obviously playing and not ragging as TMZ suggests however whose the marketing to? Foulmouthed teenagers? Could there be enough cussing? That complete;y turned me off. never heard of the brand so have they really been promoting it? Too many celebrities have their own alcohol brands these days and the market is flooded. People want a smooth powerful drink that will give them pop for their money.
Also not that many men that are fans of Justin Timberlake.

1043 days ago

Patrick Henry    

Here's the website: Looks like JT has been promoting it after all and we've been played!
TMZ..selling products when gossip doesn't sell.

1043 days ago
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