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Philadelphia Cream Cheese

No WHEY We're Advertising

on 'GCB'

3/7/2012 10:50 AM PST BY TMZ STAFF

0307_phili_gcb_logos_ex
Kraft Philadelphia is seriously cheesed off over the direction of ABC's new dramedy "GCB" -- telling TMZ, the cream cheese company has decided to yank ALL of its advertisements from the controversial show.

A rep for the company tells us, "Philadelphia has decided to pull its advertising from GCB ... We have received a few complaints from consumers and their opinions about our advertising are important to us."

The rep adds, "We have recently decided to redirect our advertising to other programs."

"GCB" -- based on the book "Good Christian Bitches" -- has come under fire for its arguably derogatory portrayal of Southern Christian women.

As we first reported, NY Councilman Peter Vallone has already called for his constituents to boycott the show

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