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Mary J. Blige

Burger King Chicken Ad

NOT What I Expected

4/4/2012 2:00 PM PDT BY TMZ STAFF
EXCLUSIVE

0404_mary_j_blige_burger_king_ex

Mary J. Blige
says she never signed off on the controversial fried chicken ad that she shot for Burger King -- at least not the version that was blasted on the Internet.

Mary J. tells TMZ, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that's not what was happening in that clip."

Mary also says, "I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out."

The spot -- which Burger King has since yanked from its YouTube site -- features Mary singing about a new crispy chicken wrap. The ad drew tons of criticism on Twitter for playing off a stereotype about African-Americans and chicken.



Burger King confirms the ad was released prematurely "before all of the licensing and final approvals were obtained." The fast food giant also says, "We would like to apologize to Mary J. and all of her fans for airing an ad that was not final."

Burger King says the final approved version will be released soon.

292 COMMENTS

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241.

Smokey    

I didn't see anything wrong with that commercial....

907 days ago
242.

Ellen H.    

I'm sorry.. black people do love chicken. Especially fried chicken. Have you ever been on a Greyhound bus? Black people eating chicken with mac & cheese and hot sauce. No joke. Cliches are cliches for a reason. It's not being racist.. it's just the truth! Sorry.

907 days ago
243.

jerryf    

Don't get the problem. Because black people had a stereo type about eating chicken, she can't sing about chicken? The association never even entered my mind as I watched it. Saw it as just another pop star selling out for money (maybe that should be the stereotype?). IF she had worn a red kerchief hat and some coveralls, THEN I could see complaining about the stereotype. But as it is COME ON.

906 days ago
244.

fred    

TM sucks......glorifying talentless so called stars. Never heard. Of. Paris Kim k or even Monica Lewinsky till they sucked a famous **** now they are celebrities

906 days ago
245.

Cheryl    

Oh Please there is nothing wrong with that commercial if it were a white singer there would be no complaints.

904 days ago
246.

kel    

Hmmm...I just read another article from a different perspective
http://wearthemask.com/burger-king-the-queen/

904 days ago
247.

Dee    

One African-American that's not at all bothered by the Mary J controversy... http://www.youtube.com/watch?v=vqNqFUnm9cc&feature=youtu.be

904 days ago
248.

AnDrade    

I think the issue is that she is too big of a star to be doing such a commercial. Fast food commercials just shouldn't be done by A-listers. Period. That fact makes it cheesy and would be the case whether she was black, white, or whatever else. I think any race should be able to sing about chicken though, haha. If black people like chicken, so what? Why is a cultural food that has gone mainstream for its goodness considered to be bad? Mexicans are proud of tacos, Italians are proud of pizza, etc. I could see if it was a degrading food that actually is a false stereotype that few people eat (e.g. Chitlins). But, its not! It might be kinda racist if everyone tip-toed around a black person (not an A-lister) ever doing this type of commercial, but allowed everyone else to do it. Awkward!

903 days ago
249.

mike    

It is called racesist if blacks are not used in ads.
Then if you use them it is stereotypeing stop crying all the time and tell me just what the he## you want.

900 days ago
250.

Ernest De Brew    

I do not see anything discriminatory or stereotypical about black people. How stupid can you be?

897 days ago
251.

brenna    

i am a Mary fan and i love the commercial

896 days ago
252.

wraptap    

The same old stereo types keep coming back because of your white mean ancestors. I know you wish these things would go away, but its a horrible history inherited by you, there grands and great great great grands. Don't get made with black people because your ancestory created a hedge that you can never pull off. Instead teach your child that the previous generations treated other races and cultures terrible. When this is understood by your grands and great grands, these stereo-types will slowly vanish. The hear after starts now or will continue.

893 days ago
253.

emO    

ITS NOT RACIST IF ITS TRUE!

878 days ago
254.

Thom    

Isn't this racist, why, she could be Obama's daughter. Besides, if they had cameras why didn't they just have Jesse Jackson or Al Sharpton do the ad, any ad, just as long as there are cameras present.

856 days ago
255.

LondonGirl    

I don't see what is so bad about that ad.Cheesy , yes, offensive , no.I speak as a Black Woman....

823 days ago
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