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Mary J. Blige

Burger King Chicken Ad

NOT What I Expected

4/4/2012 2:00 PM PDT BY TMZ STAFF
EXCLUSIVE

0404_mary_j_blige_burger_king_ex

Mary J. Blige
says she never signed off on the controversial fried chicken ad that she shot for Burger King -- at least not the version that was blasted on the Internet.

Mary J. tells TMZ, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that's not what was happening in that clip."

Mary also says, "I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out."

The spot -- which Burger King has since yanked from its YouTube site -- features Mary singing about a new crispy chicken wrap. The ad drew tons of criticism on Twitter for playing off a stereotype about African-Americans and chicken.



Burger King confirms the ad was released prematurely "before all of the licensing and final approvals were obtained." The fast food giant also says, "We would like to apologize to Mary J. and all of her fans for airing an ad that was not final."

Burger King says the final approved version will be released soon.

292 COMMENTS

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Previous 15 Comments | 12 | 13 | 14 | 15 | 16 | 17 | 18
256.

LondonGirl    

I don't see what is so offensive about this.Cheesy , yes but not offensive. I speak as a Black Woman too....

744 days ago
257.

Karen Griffee    

Maybe I am obtuse, but I don't get it. Obviously Mary J didn't get it either.

725 days ago
258.

Stefanie    

I am sure she got enough money for that clip, so she shouldn't complain. schweiz: van mieten

688 days ago
259.

Joyce    

Then go to MC... BK forever google adwords

658 days ago
260.

Monique Hall    

Maybe I have been living in Europe for too long, but I really can't see how this is racist. Every one eats chicken. I hav watched the commercial three times..I don't get it. I'm african american, and I don't see what the fuss was about. I got upset when Willie Nelson had to do a advert like this a while back. That was degrading. I wanted to cry and send him some money. This was nothing like that...

654 days ago
261.

Jaffar you'd if Moran    

I am a Bahraini national looking for a driver position.

649 days ago
Previous 15 Comments | 12 | 13 | 14 | 15 | 16 | 17 | 18

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