TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Acura

We're So Sorry We Excluded

Dark-Skinned Blacks

4/18/2012 12:07 PM PDT BY TMZ STAFF
EXCLUSIVE

0418_acura_senfeld

Acura has issued a full-on apology ... after we ran a story that the car company's ad people sought an African American actor to play a car dealer who was "not too dark."

The commercial -- which featured Jerry Seinfeld and Jay Leno and ran during the Super Bowl -- was cast by an agency that sent out a casting sheet, looking for a "nice looking, friendly, not too dark" African American actor to play the role of dealer.

Acura just issued this statement:  "We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials."

The car company added, "We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor."

As for the language "not too dark," Acura says, "The casting sheet was only now brought to our attention.  We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand."

250 COMMENTS

No Avatar

Previous 15 Comments | 6 | 7 | 8 | 9 | 10 | 11 | 12
166.

Tony the Giant    

The reason why so many ppl. are complaining is because Acura knew what they were doing. I mean, you got common sense roles.
i.e. like if you are looking for somebody to play a part in an all white family script, you know what I'm saying? They know how to round up all them cast without broadcasting it. And they take the rest of the applications, and tell them we'll keep your applications on file, if by chance something else opens up, we'll give you a call. The same thing if they were looking for somebody to portray a role in an all black family. They know how to round up all them cast, without broadcasting we want all blacks.
But since the Presidential Election, a lot of ppl. have been just trying to be down right funny about it. And racial remarks and slurs have been on the rise, that a lot of ppl. haven't seen since the 50's and 60's. And just trying to make it look like discrimination, by broadcasting race or complexion. They got life f--!! up.

830 days ago
167.

Ion    

The comments here show just how stupid, oblivious, and racist 90% of white americans are. Emphasis on STUPID.

819 days ago
Previous 15 Comments | 6 | 7 | 8 | 9 | 10 | 11 | 12

Around The Web