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Acura Super Bowl Commercial

Only Light-Skinned Blacks

Need Apply

4/18/2012 12:50 AM PDT BY TMZ STAFF

You know that Acura commercial with Jerry Seinfeld and Jay Leno that aired during the Super Bowl -- well, we got hold of the casting call document, and they were very specific/exclusionary about their dream African American car dealer.

According to the casting doc, the role of African American car dealer would be played by a "Nice looking, friendly, Not too dark" African American car dealer.

Casting document for the Acura NSX Super Bowl Commercial
We just got hold of the document from an African American actor who didn't fit the profile, and who's pissed.

We made lots of calls, trying to find out why "dark" African Americans weren't right for the role.  Someone associated with casting the commercial tells us ... one of the reasons for the "not too dark" restriction was because lighting and special effects would get tricky. 

We made calls to Acura but no one got back to us.

Acura just apologized for the wording in the casting call document -- claiming, "We apologize to anyone offended by the language."


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Zach Swan    

The dark ones have nearly all the good spots on the pro basketball and football teams. Why do they need all the commercials too? Let the light ones have a chance at a career too. Plus, they're less likely to scare the whiteys that buy Acuras.

916 days ago


Whatever TMZ? Are you race baiting Harv? More inane reporting on a story that isn't even there.

916 days ago


Here we go...creating something out of nothing

916 days ago


F U C K Y O U T M Z!

916 days ago


Does Accura discriminate as to who they sell cars to? I would not buy an Accura if it were the only car manufacturer in town. You want Blacks money, but you don't want them to work for you?

916 days ago

Joe Edo    

Let's face it. They should have kept slavery intact. We wouldn't have all these problems.

916 days ago


I am fine with this casting call. They have a right to ask for a yellow-haired, upright, singing iguana if they want.

916 days ago


In other words...not too threatening black people.

916 days ago


Casted audiences are requested to be all white. God forbid the camera pans by a black audience member - might make you change the channel. Hollywood is just more open about this. The only people shocked by this are non industry people.

916 days ago


IGNORANCE is the name of the game here......

916 days ago

elisha bar edwardz    

"Gormm" is a wormm smoking shermm, with that anal western goofiness. A BLACK MAN performed the 1st successful open-heart surgery, another improved Edison's more perishable lightbulb filament, still another designed the Capitol in Washington! What a schizo, bestial, genocidal little reptile this ashkenazi infidel is. Pontificating idiocy is a way to only "prove" your paranoid inferiority. Now stat-check that, SON OF PERDITION

916 days ago

Real n the field    

POST #15 said " no one likes blacks anyway" really
then why did whites/jews go all the way to africa
just to bring us to america...and kept us here every since!

america could have sent us off once slavery was done.
they even blocked Marcus Garvey from setting up a colony
back in africa for African americans to return to!

sounds like you like african american waaay to much.
you cant stop thinking about us all damn day long.
*igga this *igga that.

916 days ago


Unfortunately this issue does present a problem for lighting directors. Darker complexioned people need different lighting than lighter complexioned people. It's not that it can't be done it takes more time and effort and some people unfortunately don't want to make that adjustment unless it's necessary. It's not necessarily a racial thing.

916 days ago


Why is the date on the audition do***ent (January 2012 AFTER the dates of the auditions themselves (December 2011)???

916 days ago

Rafaelle Zuccaro    

Its almost as bad as those companies who ONLY hire JEWS to do their commercials_- There are more Jews in the business, because those companies only hire their OWN!!!

916 days ago
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