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Ashton Kutcher

Popchips Ad PULLED

Over Brown-Face

5/3/2012 7:03 AM PDT BY TMZ STAFF
breaking news

Ashton Kutcher's new commercial for Popchips has officially been PULLED amidst allegations of racism ... after the actor donned brownface makeup to play a goofy Bollywood producer.

The ad -- which debuted on the Popchips website -- featured Ashton playing a variety of characters in a spoof "dating" commercial ... including a biker, a hippie, and an Indian guy named Raj.

The ad pissed off a whole bunch of people -- including blogger Anil Dash ... who called the ad, "a hackneyed, unfunny advertisement featuring Kutcher in brownface talking about his romantic options, with the entire punchline being that he's doing it in a fake-Indian outfit and voice."

Dash explained on his blog, "I think the people behind this Popchips ad are not racist. I think they just made a racist ad."

In the wake of the backlash, Popchips took down the ad ... and Popchips CEO Keith Belling issued a statement saying, "We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."


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northern gypsy    

what??? i found ALL the characters funny...for once A.K. showed some acting range with the various personas !!!

901 days ago

BB not bb    

Yeah, I am scared with all of the whining and complaining about racism and bullying, thee won't be any humor and jokes and kidding around left. People will be too scared to do anything but pat each other on the back all day telling people how great they are. They are killing art. They are killing comedy. They are killing our culture.

901 days ago


i remember on the movie 'coming to america' Eddie Murphy played an old white man. That was funny not racist. Who the hell wants to come to america now with all their fat a**es and offended egos. We mock the French as being wimpy and timid but we need to look in the mirror.

901 days ago


Ad is stupid and Kutchor even dumber. However, since decent media images for minorities are rare, I can understand why they would be offended.

901 days ago

Celeb Gossip Addict    

Everyone else complains about racial jokes, so why can't the Indian community? Jewish, black, latino, asian all have stood their ground on these things. White people who don't have to feel like an "other" because of their race will NEVER understand what it feels like. Personally I don't care, funny is funny, but I can understand how some people feel because I have been exposed to other cultures up close and personal unlike many white people who look upon other cultures as spectators for the most part.

901 days ago


TMZ - the new site layout is disaster.

901 days ago

Jeanie Texas    

this is stupid they picked one act out of many and started screaming racist over it....this shiz needs to stop and BTW did you ever hear the story about the boy who cried wolf one time too many?

901 days ago


Oh, please. Get the F over it. That is about as racist as a leprechaun outfit worn by anyone who is not actually Irish.

901 days ago

BB not bb    

Why is it like or hate now? Shouldn't it be like or dislike? Hate is a strong word.

901 days ago


R U KIDDING?????? ....get over your complex of being a minority and enjoy the ad.

901 days ago


It should have been pulled because that douche ASSton is in it...

901 days ago


So Karl Lagerfeld, Rastafarians, and Bikers should be insulted too? Get over it!!

901 days ago


Someone was actually offended? Why don't we all cover our eyes and plug our ears and everything will just go away? The whole commerical was tongue in cheek and meant to be funny. How about not taking something out of context for once? Somebody just needs to get over it.

901 days ago


Really? This is considered racist? Are white people the only ones not throwing the "racism" word around? How's that for "racist"? The India character has been portrayed in many tv shows and what's the big deal? Would they have been more or less offended if Ashton had portrayed the character without makeup? This is rediculous. White people don't get offended when another race portrays or dresses up and stereotypes white people. No one from ANY race is the same. So what? I think people only find things offensive when it actually applies to THEM! I dont get offended when someone makes fun of or cracks jokes stereotyping women or whites. Why? Because I know I dont fall into that stereotyped category. I would gladly agree with or laugh at your comment/joke rather than be offended by it. No one has a sense of humor these days. And believe me, after how rude, inconsiderate, disrespectful, & careless everyday-people are today, a little humor is what we need.

901 days ago


This is so stupid. I don't recall anyone EVER making a big deal out of black people making MILLIONS in white face...Like the Wayan Brothers in "WHITE CHICKS" Where was the outcry then?

People of Color need to grow a pair.

901 days ago
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