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Ashton Kutcher

Popchips Ad PULLED

Over Brown-Face

5/3/2012 7:03 AM PDT BY TMZ STAFF
breaking news

0503_ashton_kutcher_raj
Ashton Kutcher's new commercial for Popchips has officially been PULLED amidst allegations of racism ... after the actor donned brownface makeup to play a goofy Bollywood producer.

The ad -- which debuted on the Popchips website -- featured Ashton playing a variety of characters in a spoof "dating" commercial ... including a biker, a hippie, and an Indian guy named Raj.

The ad pissed off a whole bunch of people -- including blogger Anil Dash ... who called the ad, "a hackneyed, unfunny advertisement featuring Kutcher in brownface talking about his romantic options, with the entire punchline being that he's doing it in a fake-Indian outfit and voice."

Dash explained on his blog, "I think the people behind this Popchips ad are not racist. I think they just made a racist ad."

In the wake of the backlash, Popchips took down the ad ... and Popchips CEO Keith Belling issued a statement saying, "We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."

198 COMMENTS

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46.

Pimpcessa    

I am so tired of all this political correctness, and constant worrying about offending anyone - other than the white person. If you care to read this, enjoy.....


Prime Minister, Julia Gillard - Australia
Muslims who want to live under Islamic Sharia Law, were told on Wednesday to get out of Australia, as the government targeted radicals in a bid to head off potential terror attacks.

Separately, Gillard angered some Australian Muslims on Wednesday by saying she supported spy agencies monitoring the nation's mosques. Quote: 'IMMIGRANTS, NOT AUSTRALIANS, MUST ADAPT... Take It Or Leave It. I am tired of this nation worrying about whether we are offending some individual or their culture. Since the terrorist attacks on Bali , we have experienced a surge in patriotism by the majority of Australians.'

'This culture has been developed over two centuries of struggles, trials and victories by millions of men and women who have sought freedom.' We speak mainly ENGLISH, not Spanish, Lebanese, Arabic, Chinese, Japanese, Russian, or any other language; therefore, if you wish to become part of our society, learn the language!'

'Most Australians believe in God. This is not some Christian, right-wing, political push, but a fact, because Christian men and women, on Christian principles, founded this nation, and this is clearly do***ented. It is certainly appropriate to display it on the walls of our schools. If God offends you, then I suggest you consider another part of the world as your new home, because God is part of our culture. We will accept your beliefs, and will not question why; all we ask is that you accept ours, and live in harmony and peaceful enjoyment with us.'

'This is OUR COUNTRY, OUR LAND, and OUR LIFESTYLE, and we will allow you every opportunity to enjoy all this. But once you are done complaining, whining, and griping about Our Flag, Our Pledge, Our Christian Beliefs, or Our Way of Life, I highly encourage you take advantage of one other great Australian freedom, 'THE RIGHT TO LEAVE'.'

'If you aren't happy here then LEAVE. We didn't force you to come here. You asked to be here...so accept the country YOU accepted.'

869 days ago
47.

Rhubino    

I just spent a little time reading some of the Anil Dash's blog entries. He comes off like an arrogant, self-appointed lord of the internet.

869 days ago
48.

Dmb crazy    

Really?????? And Pop chips are frickin delicious!

869 days ago
49.

the artist formerly known as hand turkey    

Remember the days went racism meant the belief that one race was superior to another race?

Larry the cable guy must be racist because he imitates a redneck and promotes redneck stereotypes, and he isn't a redneck in real life.

869 days ago
50.

Bridget    

You know with celebs it's weird. If one you like does something...you're fine with it. But if a celeb you don't like does the exact same thing...you're annoyed. It's like the brain switches over or something.

People on their posts have listed many actors who have pretended to be a different race for a role, but the public generally wasn't bothered by it.


I think if this commercial was done with a better and more likeable actor this wouldn't be a big issue.


Lesson for the chip company....have better casting next time.

869 days ago
51.

CrysRB    

People don't get offended when someone changes their eye or hair color to get into character. Why is skin color still soooo taboo. Once the "victims" stop making it a bad thing to be brown the rest of the world can stop thinking it is a bad thing to be brown skinned.

869 days ago
52.

Rhubino    

So am I still allowed to get a suntan?

869 days ago
53.

Toasty J    

The only thing offensive is that they spent all of this time and money on a lame, unfunny ad campaign.

869 days ago
54.

Thirteen    

Interacial relationships are at an all time high anyway & continuing to rise....in the future we'll all be brown & no longer unique anyway, so why make a big deal about this?

869 days ago
55.

gibbsysgirl    

For gods sake people, lighten up! Laugh. Have some fun! Don't make everything about race.

869 days ago
56.

Bobbi Reibin    

They just need something to bitch about.. you dont put a ethnic person in a video they complain you do put one in they complain.. CANT WIN
I find nothing wrong with it

869 days ago
57.

Rocko    

It's not like "people of color" get fairly represented in the media anyways, so maybe they really should "get over it". Some of you are whining about minorities whining, and act like every "race" has been treated fairly since the beginning of time. Maybe we should ALL STOP complaining and start changing?

869 days ago
58.

Lauren    

People will find anything to be racist about.

869 days ago
59.

Terri Berry    

Popchips should not have been so quick to pull the ad. The majority says it wasn't racist. The sensitive one's are just embarrasing themselves.

869 days ago
60.

Dani    

People seriously need to REEELAXXXX!!!! Why do people always have to look much deeper than necessary into everything? Give me a break! Just take a chill pill and take it for what it is, a silly little comedy skit ad. Jeeze!!

869 days ago
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